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Tiffany & Co releases its first fragrance – here’s what it smells like

Tiffany & Co needs no introduction. Unless you’ve been meditating in a cave for decades with no knowledge whatsoever on the rich pop culture tapestry that is the history of the iconic American jeweller, you’d know that Breakfast at Tiffany’s Holly Golightly brings a cup of coffee and Danish in a paper bag to gaze longingly into Tiffany & Co’s window at Fifth Avenue, or that the sight of a robin’s-egg-blue box in your favourite romcom flicks signals a happy-ever-after ending. And now, the brand is letting you do more than just wear their crowning jewels. You can actually smell like Tiffany & Co, too.


tiffany & co fragrance
Yes, the new Tiffany & Co fragrance comes housed in a robin’s egg blue box the jeweller is famed for.

Introducing their very first eau de parfum named Tiffany, the “something blue” on your special day can now mean a fresh spritz from the beautiful glass flacon that’s inspired by the 128.54-carat Tiffany diamond. Its upper part tinted with the slightest hint of blue, the fragrance is made to be the olfactory embodiment of the brand.

As for the scent, the brand had perfume genius Daniela Andrier — whose portfolio boasts an endless list of best-selling fragrances of all time, think: Prada Candy, Margiela Untitled — to come up with Tiffany’s romantic citrus-floral mix. Notable ingredients include the rare iris butter flower extracted through a hydro-distillation (a traditional, time-consuming distillation process by way of steaming); minty hints of patchouli; and a dash of zest from mandarins.

The new Tiffany & Co fragrance is available in boutiques.

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