The fashion scene in Seoul has never been one to shy away from the unconventional. Lauded for its vibrant K-pop scene over the past decade and more, the country has seen streets become a catwalk for weird, beautiful, and gender-bending ensembles that these idols have inevitably inspired. If non-conforming style is your jam, then the sculptural Dongdaemun Design Plaza during the HERA Seoul Fashion Week would have been the perfect hangout for enough #streetstyle inspirations to tide you through the upcoming Spring/Summer 2019 season.
Fashion may have been a major focus, but the dramatic ensembles could only outdone by the beauty looks that came alongside. Like K-pop, K-beauty has evolved to become an entity on its own, its signature translucent-esque skin and doll-like features emulated by millions worldwide. Hera — Seoul Fashion Week’s official makeup brand — brought nothing short of a plethora of looks that we’ll definitely be seeing a lot on the trendy streets of Gangnam come spring. The best part? They’re effortless to achieve.