There have been few television serials as collectively gripping as Game of Thrones in recent memory. Whether you love, hate, or can’t be bothered with the HBO classic, news of the fantasy book-to-TV adaptation and its impending final season resist avoidance. The show has even permeated worlds beyond entertainment, into apparel, drink, and now makeup. Urban Decay is the latest brand to announce a collaboration with Game of Thrones, with a limited edition range of products to debut 9 May.
The collection comprises a series of palettes, lip products, eyeliners and brushes, all taking cues from the show’s iconic characters.
An obvious standout is the Urban Decay x Game of Thrones Eyeshadow Palette, which features a stunning 3D hard case and an array of 20 highly-pigmented colours designed to represent the colours of Westeros’ houses, from the Starks to the Targaryens. Finishes range from matte, metallic, shimmer, even transformer shades that change colour when they catch the light. Wear the eyeshadows with any of the four fresh 24/7 Glide-On Eye Pencil hues to really make your look pop.
There is also a face palette that nods to Daenerys’ dragons. Titled the Mother of Dragons Highlight Palette, you get three new shades of the brand’s beloved Afterglow highlighter named after the sky-scouring reptiles. With a frosted pink, metallic gold and a bronze, this is one that is versatile enough to suit all skin tones. Rounding off goods for the face is a blush-red lip and cheek stain that’s perfect for daily wear.
If you are someone who’s love for makeup tends toward lipsticks, there are four Vice Lipstick colours in the collection. Channel your inner Cersei Lannister in a lush metallic bronze, let your Sansa Stark side shine in a peach nude. Each of these comes in a tube embossed with the Game of Thrones and Urban Decay logo, so you can keep an emblem of your fanhood in your purse wherever you go.
Rounding off the line are two eyeshadow brushes with handles that mimic the series’ most iconic swords, Jon Snow’s Longclaw and Arya Stark’s Needle.
The Urban Decay x Game of Thrones line will be available on Sephora’s online website and at the freestanding Urban Decay stores at Ngee Ann City. Get excited.