Drunk Elephant has boomed from cult skincare label into a highly successful, inimitable brand that sends a tsunami across the beautyverse with every launch.
Founded in 2015, the brand has steadily pushed out skin-centric products that have gone viral time and again — the C-Firma Day Serum, the T.L.C Framboos Night Serum, the F-Balm mask, to name some familiar names.
Since its early days, the brand has boomed, both in terms of identity, but also its product offerings. Earlier this year, Drunk Elephant announced its release of body and hair care products to mass anticipation, marking the next step in the brand’s portfolio.
It’s easy to get into a whirl over all things bright, new and shiny. The extension even enlisted celebrity hairstylist Chris McMillan to formulate some products (McMillan is responsible for creating “The Rachel” haircut from Friends). Every new bottle captures Drunk Elephant’s high efficacy, all-natural formulas in ways never seen before. Try telling us it’s just shampoo and lotion.
Because there are a handful of new products, and because the price point is friendly enough that you’d be tempted to get them all for your own, we’re going to intervene. To make smarter shopping choices, we rank the must-haves from the maybes, the best Drunk Elephant hair and bodycare products and the less so.
Drunk Elephant TLC Happi Scalp Scrub, S$52
Clarifying your scalp is an oft-neglected part of haircare, when it really should be ritual. Using a scalp scrub as one way to do so can have serious benefits for existing sensitivities like dandruff and dryness. This is because the product exfoliates and unclogs the grit that remains in your scalp, while balancing the pH-levels of the area, which might have been otherwise compromised by products.
Now that we’ve made the case for scalp scrubs, let’s talk about why the Drunk Elephant TLC Happi one comes up top. First of all, it works fast. You only need to let it sit on your dry scalp for five to 10 minutes before washing it all off in the shower, which is excellent compared to other physical scrubs that require you to slowly work the product into your head section by section.
Next, it uses a 10 percent dose of an AHA/BHA blend, formulated at pH 3.7 to balance the scalp and keep it flake-free — it’s basically chemical exfoliation on your head, rather than your face. Plant oils and cellulose beads complete the formula for nourishment, while cellulose beads offer a gentle, tactile scrub as you wash off the product.
With one use, this offered relief from dry scalp issues. Instantaneous and low-effort? We’ll be stockpiling this.
Drunk Elephant Cocomino Glossing Shampoo, S$35
Drunk Elephant’s love for intensive, rich plant oils finds its way into their new Cocomino Glossing Shampoo. This time, coconut, sacha inchi seed, marula and argan oils take centre stage with a backup crew of amino acids, all working to strengthen brittle hair and restore shine.
This goes the distance if you’re used to having dry or treated hair that just will not cooperate. A couple of uses is all it takes to see your hair restore to manageable potential. Its lower pH levels also ensure you’re still being kind to your scalp, as opposed to generic shampoos only serve to dehydrate.
Drunk Elephant Wild Marula™ Tangle Spray, S$35
Detangling sprays are hit and miss. In our experience, what usually works as a detangler then serves to weigh your hair down with an oil-rich formula, so much so that we’d rather knots in our hair. It’s with that skepticism that we approached the Wild Marula Tangle Spray.
The leave-in mist defines itself as “weightless” despite its moisturising formula of plant oils and amino acids. It also calls itself a multitasking guard against styling tools to ensure that your hair remains soft, strong and healthy. We’re happy to declare it does all that and more, with, most importantly, a barely-there finish throughout the day.
Drunk Elephant Kamili Cream Cleanser, S$28
If you suffer from dry, sensitive skin that feels even more stripped after a wash, let us direct you to the Kamili Cream Cleanser. Made with fatty acid-rich oils, the cleanser softens as it cleans, so much so that we’re tempted to not bother with a body lotion after our bath.
Also, being formulated at pH 5 means it does not strip your skin’s barrier, ensuring balance, minimal inflammation and the protection of your microbiome.
Drunk Elephant Sili Body Lotion, S$28
The incredibly lightweight formula of this body lotion defies how oil and butter-rich its ingredient list reads. Also in play is squalene, a plant-derived anti-inflammatory and moisturising oil, as well as ceramides to abate dry skin.
For those who just want a daytime moisturiser that doesn’t sit on top of the skin and feel greasy, this is perfect. However, for those with seriously dry skin, the Sili Body Lotion doesn’t quite pack as hard of a punch to completely absolve texture issues.
Drunk Elephant Sweet Pitti Deodorant Cream S$23
This gentle deodorant cream costs a pretty penny, but it does hold up to its claim of keeping odour at bay all day, even amidst a seriously sweaty gym session. Fortified with maurla, boabab and mongongo seed plant oils, as well as arrowroot, the Sweet Pitti Deodorant keeps the underarm stink-free and comfortable.
The only caveat is its price. If you’d like a non-toxic deodorant that holds up, this makes for a decent investment. Otherwise, a drugstore option could be more feasible.
Drunk Elephant Cocomino Marula Cream Conditioner, S$35
The Cocomino Marula Cream Conditioner reads as a power-packed product with hair-softening treats like amino acids, hair-strengthening proteins, and oils. While it is lightweight and non-greasy, even when used with contact on the scalp, it does not feel like an exceptional conditioner for drier hair. It does its job, though, so if you’re looking to get the set, it’s worth trying on your own.
All products are available at Sephora.