If there’s anyone who can take credit for making skincare great again, it’s the Japanese.
One of its best kept secrets for decades, the country’s combination of innovative ingredients and intricate rituals catapulted to fame within the beauty industry worldwide for its effectiveness. There is, after all, a reason why Japanese women age so gracefully.
It is with this respect for tradition and innovation that OsakaKuma was born. While it was a known fact that Japanese products were popular, it was almost impossible to get your hands on cult products and brands like The Ginza and Pola without flying to the city itself. The Japanese curated beauty and lifestyle retailer wants to change that.
Now in its fourth outlet in Singapore, OsakaKuma brings the best of Japan to Singapore by paying close attention to what consumers need and want. Besides ensuring that only the most relevant and sought-after products make it to local shores, the store is also big on personalised beauty. In true Japanese fashion, your shopping experience in stores are accompanied by beauty curators who can help you navigate through the nitty gritties of every product — especially useful since many do not come with English labels.
The latest Wisma Atria outlet will be OsakaKuma’s flagship store, so you can expect premium brands like Cocochi AG, The Ginza and Onsensou to be available there. Don’t know where to start? Here are some of the best products that you can shop both in stores and online now.
Here’s a primer that does almost everything. One of the house’s best sellers — with one being sold every 20 seconds around the world — this multi-taster incorporates botanical extracts and Secret D’Or — a subtle gold shimmer that lends a glow that lasts all day. Besides acting as the perfect makeup base, this version also offers SPF15/PA+ protection as an additional boost to your sunscreen. If you have sensitised skin, opt for the Protecting Foundation Primer that’s available at the Wisma Atria flagship.
It was only a matter of time before one of Japan’s most famous fruit exports, the juicy momo (or peach), found itself on a face mask. This one incorporates peach ceramide and lactic acid to create a jelly-like mask that generously slathers the skin with moisture. Its subtle peach scent makes it a real treat to use, although the hardest part is resisting the temptation to have a taste of it.
This is one for those with bleached, over-processed hair. Packed with the deeply reparative properties of the tsubaki (or camellia flower), this hair mask penetrates deep into damaged hair to nurture it back to health. Shiseido also infused its technology and haircare know-how to make this mask efficient enough to give you post-salon quality hair in just a few minutes.
Formulated with two types of enzymes and other amino-acid-based cleansing agents, this cleanser promises to remove blackheads, keratonic plugs, and other skin impurities accumulated from hours of mask-wearing. The capsules are incredibly handy for travelling or for a quick post-gym wash, and are portioned for a single wash each — simply lather the powder with a bit of water and you’re good to go.
Born from Japan’s most famous hot spring city, Beppu, this haircare brand brings to light the benefits of the algae extracts found in onsen water. Besides removing product build-up on your hair and scalp, the shampoo’s other ingredients like iodine, niacin, and choline help reduce hair loss, improve root health, and regulate oil production. The shampoo is suitable for all hair types, even colour- and keratin-treated ones.
Exclusive to the Wisma Atria flagship store.
With the strongest and longest-lasting UV protection in Shiseido’s Anessa line-up, this sunscreen was formulated with the brand’s Aqua Booster technology, which reacts with the minerals in your perspiration to create an even more protective UV veil. The highly waterproof sunscreen applies without any white cast, and can be used as a makeup base with its silky smooth texture.
Formulated with The Ginza’s original ingredient, the Perceptive Complex EX, as well as antioxidants like gingko leaf and Rosa Roxyburghii fruit extracts, this emulsion instantly moisturises and plumps the skin without leaving any shininess or stickiness. Over time, expect this milky lotion to retain moisture while controlling oil balance within the skin, two qualities essential to healthy skin.