Like many other skincare brands, Texas-based Drunk Elephant was predicated on the philosophy of creating products good for your skin. Where it stands out remarkably, however, is in its stringent abstinence of skin-harming ingredients the brand dubs the Suspicious Six — essential oils, drying alcohol, sodium laureth sulfate, silicones, chemical dyes and fragrances — which are all too commonly found in products these days.
Founded by Tiffany Masterson, the brand has boomed in reputation across the States and in the UK because it is reliably non-toxic, and all its formulas use products that are familiar to one’s skin, making them suitable for even those who suffer from sensitivity issues. Drunk Elephant touts, “if there’s doubt, [the ingredient] is out”, and there is little doubt that the brand has taken every measure to craft products that are potent, effective and yet gentle on the skin.
Drunk Elephant has recently launched in Singapore at Sephora, so if you’re keen to give their range a try, we’ve listed some of our favourites to shop.