Huda Kattan was a beauty influencer before the term was a thing.

Since beginning with her blog in 2010, the Iraqi-American makeup artist has become a household name, amassing 41.1 million followers her most popular social media platform, Instagram, to date. She launched her own beauty label, Huda Beauty, in 2013, and has grown it rapidly from the false eyelashes she began with. Now, the brand is packed with coveted products that span an array of categories, from eyeshadow to foundation, and soon, skincare.

Temporarily as Huda Beauty Skin, Kattan states that the skincare line is the direct opposite of her makeup line, which is designed to cover up imperfections. Her skincare range is focused on gentle and natural products to boost your skin’s wellbeing, formulated by skincare labs in Japan and Korea.

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4th Feb!!! I used to wish for glowy, smooth and even skin – it's all I ever wanted. What do you wish for? ✨

A post shared by @ hudabeautyskin on

The first product for the brand, along with its official name, debuts 4 February, though Kattan has taken to Instagram to reveal that it has completely changed her skin’s texture, eradicating acne scars, minimised her pores and softened her skin. Our money is on a moisturiser or a mask with a chemical exfoliator within.

Stay tuned to @hudabeautyskin for the official launch.

Beatrice Bowers
Features Editor
Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.