Skincare with antioxidant properties is of the essence for anyone living in the city. Our skin is constantly plagued by environmental pollutants, micro-particles of dirt and dust, as well as UV rays from the sun. These factors accelerate the ageing we so dread, and it is imperative to stave it off with a routine packed with antioxidant-rich skincare. With that in mind, Sulwhasoo’s latest series of Bloomstay Vitalizing products come as a timely solution.
The new line comprises three key products. Underscoring the core range is the power of plum blossom extract, which the researchers at Sulwhasoo have found to be packed with antioxidants that help reduce the damage from free radicals. The star ingredient also helps to improve the elasticity of your skin, making your complexion look revitalised.
The Bloomstay Vitalizing water is the first product in the new line. To be used as a toner of sorts, this hydrating water preps and plumps the skin with plum blossom and yuzu extract, readying your skin or the next steps in your routine.
Following the water is the Bloomstay Vitalizing Serum, a firm favourite of many who’ve tried the range so far. The lightweight gel is extremely quick-absorbing, making it comfortable to apply whether morning or night. What’s especially impressive about the serum is the anti-glycation compounds found within. To decode the jargon, Sulwhasoo has created a blend of five ingredients — plum, red bean, quince, black sesame and Korean pine seed — to defend against glycation, the process whereby your skin ages and loses its elasticity. It is an anti-ageing powerhouse in a bottle.
Rounding out the line is the Bloomstay Vitalizing Cream, also made with the same potent cocktail in a higher concentration, especially useful for those with drier skin.
It is never too early to start an anti-ageing regimen, even if your skin shows no visible signs of ageing. Sulwhasoo’s new Bloomstay Vitalizing line is especially useful if you fall under that category, as it provides your complexion with the nutrients it needs to prolong that youthful vitality. Consider us fans.
The Sulwhasoo Bloomstay Vitalizing line will launch in all Sulwhasoo boutiques and counters from March 2019.