Global cult-brand The Ordinary has been taking the world by storm since its launch in 2016.
In an industry where elaborate marketing tactics and eye-catching packaging runs the show, the apothecary-style skincare brand took this notion and completely flipped it over its head. The brand champions transparency to its consumers, a key ingredient which has led to their success today.
This is why the products here are presented with no-frills attached: rather than quirky names to attract customers, all their offerings are simply identified by their main active ingredient. This includes removing the trappings of elaborate packaging as well — all products are found in either laboratory-type dropper bottles or plain grey tubes.
On its website, it lays down the facts in simple terms for the customer: each product is detailed with what ingredients it’s made from, what the ingredients do, and how to use the products. It also explains the order in which to use the products for the most effective results, making it a dream for skincare newbies.
Yet, shipping products directly from the site can be costly since they are based in Canada. It costs about USD$38 (S$53), and free shipping comes with a minimum spend of USD$250 (S$349). Fortunately, there are other online retailers that aim to help consumers in Singapore to attain products from The Ordinary at affordable to no shipping costs.
Here, we’ve compiled a list of reputable online beauty retailers to get you going on your next skincare journey with The Ordinary.
Europe’s number one premium beauty reseller, Lookfantastic, begun operations in 2016 to bring more products to our sunny shores. Standard delivery is free for orders in Singapore, with no minimum spend. Orders are also expected to arrive within five to 10 working days. Currently, Lookfantastic stocks 47 products from The Ordinary, which include favourites like the Niacinamide 10% + Zinc 1%. The platform is also home to more than 500 other premium beauty brands and 12000 products. A beauty box subscription is also available, making it a great way to introduce new brands and products into your next skincare routine.
Singapore-based website Hush.sg is all about making sure skincare and cosmetics can be made available at fair prices. Select items help members earn rebate points upon their purchases, which can offset the next purchase. Most of the 54 products that they stock from The Ordinary is part of the rebate system too, including The Buffet and the Niacinamide 10% + Zinc 1%. They are also home to a wide range of Korean beauty brands such as IOPE, Banila Co and Aritaum, which are all imported directly from South Korea.
UK-based beauty platform Beautybay is known to source the hard-to-find brands and products in order to bring their customers what they want. They have over 7,000 products in their portfolio, including new launches every week. As the “ultimate destination for all things beauty”, they hold 102 products from The Ordinary, including the harder-to-find foundation shades from the brand. Beautybay also has its own line of skincare, Skincare by Beautybay, that is not only vegan and cruelty-free, but also packed with prebiotics to support the skin’s barrier to balance and protect against harmful bacteria. Untracked parcels come delivered within seven to 10 days after dispatch for free, with no minimum spending. Tracked shipping is only S$9, and comes free for hauls above S$70.
Beautylish was founded in the fall of 2010 with a simple purpose — to create a community where beauty lovers can share their collective beauty wisdom. Today, the US-based company is home to more than 100 brands, including The Ordinary. Beautylish currently stocks 43 items from The Ordinary, all from the brand’s skincare line. Find household names like Anna Sui and Charlotte Tilbury here, as well as other up-and-coming brands like Holifrog. The platform also has its own line, Beautylish presents, that features tools and brushes to aid you on your cosmetic journey.
One thing that sets Skinx apart from other online beauty retailers is that they also own a storefront along Amoy Street. With a modest selection of 18 brands, Skinx is dedicated to bringing the best in skincare and makeup to their customers. They currently stock 25 crowd favourites from The Ordinary, and provide free shipping to Singapore with no minimum spend. In case you’re thinking of the pain when splashing your cash, Skinx has an agreement with hoolah that helps customers pay in monthly instalments with no interest or additional fees.
Escentials has always been a one-stop-shop in Singapore for many beauty and skincare fanatics, so we were delighted to hear that they will now be stocking products from The Ordinary alongside their current range. They are currently home to 18 products, including favourites like the Vitamin C Suspension 23% + HA Spheres 2% and the Caffeine Solution 5% + EGCG. Escentials is located at Ion Orchard, Paragon and Tangs Plaza if you’re thinking of shopping in person, but online purchases are also available. There is a flat fee of S$6.99 for deliveries, but this fee will be waived for orders above S$80.