Brands across industries are moving on from gender stereotypes.
Cover Girl roped in influencer James Charles as its first male spokesperson and designers like Chelsea Bravo and Rad Hourani launched gender-neutral collections. And some famous men are equally doing their part. Singer Harry Styles recently wore a dress for a magazine cover to much praise. So, it is not surprising that perfume labels are part of this change too. While strong, musky and leathery fragrances are aplenty, there are some with light and flowery notes.
We round up five perfumes to put on your must-buy list if you are looking to try something new.
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With iris in its heart note, this classic from Dior is for men who like floral scents but are not ready to completely commit to it. From base notes of exotic Tahitian vanilla and leather, mid-notes of spicy cardamom, amber and cacao to top notes of sage, bergamot and lavender, the flowery scent is notable but now overpowering. The sleek glass bottle is designed to look like a suit.
Added in Le Labo’s 2020 city-exclusive line of perfumes, this fragrance has spring/summer written all over it. Dedicated to the city of Seoul, the refreshing scent consists notes of lemon, jasmine, cedar, ginger and musk. A spritz or two of this will leave you feeling ready to take on the day. Though the products of this exclusive launch are available only in the city they are set in, once a year (September only), you can buy these online and in stores around the world.
Bulgarian Damask rose and Centifolia rose from Grasse form the heart note of this perfume by Francis Kurkdjian — his “free interpretation of a rose for men.” Its grapefruit accord is accompanied by notes of sage, wood and amber. Treat yourself to a bottle of this bold and fresh fragrance that breaks away from the generalisation of rose being a symbol of femininity.
This one is a part of Privé’s “La Collection des Terres Prècieuses” and an ode to the energy and contrasts of Giorgio Armani’s travels through Russia. Boldly floral, the scent is infused with white lily at the heart, along with sambac jasmine, ylang ylang and bitter orange notes. A perfect fragrance for spring, Armani chose green malachite stone for the bottle because it is organic and a symbol of the perfection of nature.
If you are going for exotic and mystery, Carnal Flower from Editions de Parfums Frédéric Malle is a perfect choice. The perfume contains “by far the highest concentration of natural tuberose in the perfume industry.” Native to Mexico, the flower was once known to be a symbol of forbidden pleasure that had a sensuous effect on women. Other notes in the scent include bergamot, melon, eucalyptus, ylang-ylang, jasmine, coconut and orange blossom.