One in eight women will be diagnosed with breast cancer in her lifetime, and if these facts don’t scare you, we don’t know what will.

As the most common cancer amongst women worldwide and the second-most common cancer overall, the debilitating disease affects millions worldwide, many of whom don’t have the same access to treatment as we do here. Thankfully, many non-profit organisations dedicated to garnering awareness, supporting affected families, and raising funds for research have popped up over the years, bringing us one step closer to combating the disease.

If you’re committed to joining this fight, there’s no better time to start than now. As the Breast Cancer Awareness Month, October is chockfull of meaningful initiatives — the most famous being The Estée Lauder Companies’ Pink Ribbon — that aim to not only help women in need, but also encourage them to undergo regular checks for early detection. 

In honour of Breast Cancer Awareness Month, here are 10 initiatives that you can join the good fight with. 

Estée Lauder

In keeping with tradition, some of the beauty giant’s most iconic brands will roll out a series of Pink Ribbon products, of which part of the proceeds will go to the Breast Cancer Research Foundation. The limited edition list includes Bobbi Brown’s Luxe Matte Lip Colour Duo in an aptly named Powerful Pinks, the popular Advanced Night Repair Synchronised Multi-Recovery Complex in a striking metallic pink container and pink ribbon bracelet, as well as Jo Malone’s Peony & Blush Suede cologne. 

Clinique’s Dramatically Different Moisturising Lotion, La Mer’s Creme de la Mer, and Origin’s Original Skin Retexturising Mask with Rose Clay are also products that will greatly benefit the cause this month.

Products can be found at boutiques, counters and Sephora.

Shangri-La Hotel

Shangri-La Hotel will be transforming its luxurious three-tier high tea experience into a very pink affair for a good cause this year. Launched to generate greater breast cancer awareness, the set will see savoury and sweet treats that range from dainty French pastries and local kuehs, to freshly baked rose-infused scones rendered in 50 shades of pink. Held at The Lobby Lounge, this two-person high tea set is by far the most Instagrammable one we’ve seen in a long time. Besides, what better way to spend an afternoon than with delish bites that support a wonderful cause?

The Pink Hope High Tea Set is priced at S$42++ on weekdays and S$48++ on weekends. Guests can add more sparkle to the afternoon with Veuve Clicquot Rosé Champagne at S$25++ per glass or S$115++ per bottle.

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Now you can wear your heart quite literally on your wrist to show your support. Zenith’s new focus on the ladies this year has extended to become an empowering and meaningful symbol for the fight against breast cancer.

Designed in association with Pink Ribbon Switzerland (which a portion of the proceeds will be donated to), this is the first ever mechanical watch that features an astonishingly pink PVD treated movement. The chronograph’s sharp angles and commanding presence are then offset by an elegantly feminine rose gold case that’s encrusted by 288 white diamonds, as well as a rose gold bezel with 44 baguette-cut sapphire stones. The captivating skeleton dial comes with gold-plated hands and hour markers coated in Super-LumiNova, and comes with a black rubber strap with pink alligator leather coating to match.

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If you’ve always wanted Superga sneakers that were unique to you, now’s your chance. The Italian footwear brand has joined the cause by offering free customisation of shoelaces with every purchase of a pink Superga sneaker in store, alongside a complimentary lipstick from Origins, Bobbi Brown, Estée Lauder or Clinique. Besides raising awareness for the disease, the brand is also donating 20 percent of the proceeds to the Singapore General Hospital for research.

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Minor Miracles x Estée Lauder Companies

Well known for its effervescent designs, local print and textile studio Minor Miracles joins the good cause with a collection that feature The Garden, a unique print inspired by the notion of how women are like plants that co-exist and weather adversity in a garden. For the month of October, 20 percent of the proceeds from the purchase of items in the blush shade of the print — such as the satin face mask, beauty pouch, and head band — will be donated to the Breast Cancer Foundation.

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Perk by Kate

Local lingerie label Perk by Kate has been committed to empowering women to feel just as beautiful on the inside as they do outside since its inception. This month, the brand has partnered with The Estée Lauder Companies to launch a special collection, which includes a blush-hued bralette that’s perfect for patients who have had to undergo mastectomies. The label will also offer adjustments of padding options for each cup to balance out any differences in sizes, as well as offer a complimentary beauty kit by The Estée Lauder Companies with every purchase. 

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Seriously Keto

As Singapore’s first keto-only bakery, Seriously Keto has become synonymous with its low-carb and gluten-free breads and desserts. This month, the establishment not only has special pink treats such as the Strawberry Cake, but will also donate five percent of its sales proceeds to the BCF. All proceeds from the sale of its two pink limited-edition, tongue-in-cheek T-shirts will go to the foundation too. Customers can also opt to make a donation and get a pink ribbon in return at the store.

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Leckerbaer's Chocolate Tart

If you haven’t already heard, there’s a cult bakery from Copenhagen that’s disrupting what we know to be Danish butter cookies with its indulgent dessert boxes. In conjunction with Breast Cancer Awareness Month, Leckerbaer has rolled out the Chocolate Tart, of which 50 percent of its proceeds will benefit the BCF. The decadent marriage of tangy blackcurrant curd, salted caramel, dark chocolate mousse, and ruby chocolate disc will only be available through October.

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Ralph Lauren

For the last two decades, Ralph Lauren’s Pink Pony Initiative has been dedicated to reducing disparities in cancer care while leading the fight to find a cure. The American label continues its mission again this year with the 2020 Pink Pony apparel collection, an assortment of updated Polo icons that have been updated with fresh graphics in a palette of pink, navy, white, and grey. All proceeds from the sale of every light pink “Live Love” graphic tee will be donated to the BCF in Singapore and National Cancer Society Malaysia, along with 25 percent of proceeds from other items in the collection.

Its fragrance arm will also introduce the limited edition Romance Pink Pony Edition to honour the initiative’s 20th anniversary, with all proceeds going to the Pink Pony Fund.

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The Fullerton Hotel

The Fullerton Hotel’s well-loved afternoon tea set has also been given a pink twist to raise funds for the BCF this month. Simply named The Pink Afternoon Tea, the three-tiered experience is inspired by the initiative’s iconic symbol, the Pink Ribbon, and sees a variety of sweets and savouries rendered in the gorgeous colour. The set is priced at S$50* per person (of which S$5 is donated), and is inclusive of free-flow tea and coffee, and unlimited replenishment of savouries.

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Shatricia Nair
Deputy Editor
Shatricia Nair is a motoring, watches, and wellness writer who is perpetually knee-deep in the world of V8s, tourbillons, and the latest fitness trends. She is fuelled by peanut butter and three cups of coffee a day.