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Gallery: Coach 75th anniversary

To celebrate a milestone in purveying accessible fine leather goods and apparel, the New York label released a series of unusual mascots, their main one being Rexy the T-Rex.

Coach 75th anniversary was a nostalgic exhibition held at Takashimaya’s atrium, filled with re-conditioned bags that the brand had purchased back from owners, and then uniquely decorated for contemporary times. The bags were one of a kind, and were exhibited along with a limited-edition book that documented Coach’s journey from the early 20th century to the present.

Guests were able to purchase the hard-cover books at $122, and enjoyed a lesson in personalised embossing, a service available at Coach’s Wisma Atria flagship store.


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Luann Alphonso
Head of Digital Content, SG & MY
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