A much-anticipated new residential and commercial scheme from Northacre and Abu Dhabi Financial Group is set to change the meaning of luxury in London. Launched in Singapore on 30 August, The Broadway is a mixed-use development with encompassing views of the capital’s most iconic landmarks — such as The Houses of Parliament, Westminster Abbey, Big Ben, Buckingham Palace, the London Eye, St James’s Park, Horse Guards Parade and Green Park.

Located in the SW1 district (which covers most of Westminster) at the former New Scotland Yard headquarters, the vibrant 1.72-acre quarter will be right in the heart of London’s most historic borough. We can’t think of a more prestigious address.

Slated to be completed in 2021, The Broadway will offer 285 apartments, high-end retail and state-of-the-art office spaces housed in six architecturally striking towers designed by London-based architect Squire and Partners.

The Broadway
The Broadway is a six-tower mixed-use development in one of London’s most prestigious addresses.

The buildings come in three pairs named the Sancy, the Paragon and the Cullinan, which have been designed in three carefully crafted colour palettes (light, mid and dark) to complement their distinctly different façade treatments. Each building blends contemporary with classic design as a nod to the historical landscapes located right on the property’s doorstep.

Interior-wise, each apartment features a unique contemporary design scheme that emphasises its unique location and beautiful views. The residential apartments offer a floor to ceiling height of 2.7 metres, rising up to 6 metres in duplex apartments — and include luxurious fitted wardrobes, zoned underfloor heating and engineered oak flooring throughout.

The Broadway
Interiors feature an elegant colour palette with contrasting textural effects.

Residential apartments are located from the fourth floor, while its high-end retail spaces will be situated on the ground floor, followed by 117,300 square feet of office spaces on the first three floors. A public thoroughfare will be created between East and West towers.

The Broadway isn’t short of amenities, either. Facilities will include 16,000 square ft of health, fitness and spa rooms, a 25-metre heated indoor swimming pool, a well-equipped gym and personal training studio, treatment rooms, spacious games room, meeting rooms and extensive parking for all residents. Additionally, the entrance lobby will also come with 24-hour security and concierge.

While the mixed-use development is expected to be completed in Q4 2021, you can start registering your interest in the site now. The property will be on a 999-year lease, and units will be priced from £1.56 million (S$2.7 million).


Dewi Nurjuwita
Senior Writer
Dewi Nurjuwita is a travel and design writer who can be found exploring the streets of foreign cities with passport in one hand and a cup of coffee in the other.