We often imagine brand names to be just that — the name of a company, completely divorced from the person who may have lent their name to the legacy they have since shaped. Take the Hennessy brand, for example. The name is associated with superb cognac (true), even rap songs (also true), but not often with an eight-generation-strong family that still farms ingredients for, and helps create every single cognac under the Hennessy umbrella.

It is, therefore, quite a treat getting to meet a member of such a storied family. Maurice Hennessy was recently in town to introduce the ultra-exclusive Paradis Impérial to a local audience. While that cognac may not be new since it launched in 2011, it has become such a stunning example of the craft that goes into Hennessy that it demands to be revisited.

Read more about the Hennessy Paradis Impérial, and more exciting booze news you need to pay attention to right now.