This event has been postponed to a date TBA.
Maison Martell will bring its travelling pop-up party, Martell H.O.M.E to Singapore in February 2020, taking over Infinite Studios with its multi-sensory establishment that aims to amp up our collective appreciation of the spirits made by the world’s oldest great cognac house.
H.O.M.E, which stands for House of Martell Entertainment, succinctly captures what every visitor should expect from the concept. You are taking a deep dive into Martell’s history and offerings through its makeshift home, where five themed rooms exist to cover a particular aspect of the Martell tradition.
Taste is tantalised in multiple areas. First, via the multiple menus with signature Martell cocktails you can enjoy across the space, from the lounge-style Living Room, to the secret Library bar — the latter only admitting up to four guests at a time, and is also where Martell’s exclusive expressions like the Chanteloup, XO and Cordon Blue Extra reside. There is also the Lab, where keen patrons can sign up for masterclasses to get an in-depth purview of the flavours found in Martell’s range.
The peckish can also look forward to the Kitchen, where chefs will prepare an array of bites to pair with the cocktails on-hand.
Beyond food and drink, Martell H.O.M.E also stages a number of photogenic settings on-site (because did it even happen if it wasn’t on social media?). A fountain fixture pays tribute to Chinese motifs of wealth and prosperity while nodding to Martell’s distillation of eaux-de-vie, better known as the “water of life”. There is also a Ball Room, which looks to be a reflective wonderland that’s as Instagram-worthy as it comes.
There’s no house party without a killer soundtrack, so expect DJs to be manning the decks at Martell H.O.M.E. Though the acts have not been released, the Maison promises that they’ll be stellar.
Martell H.O.M.E is slated to run in Singapore from 20 February to 7 March 2020. Admission is free, though you need to register here for priority entry and drink deals.