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Martell launches a new cognac with an exclusive pop-up store

If you’re looking for a bar to wind down at after a flight back home, be sure to drop by DFS at Changi Airport before you leave. One of the world’s oldest cognac houses, Martell, is paying homage to its legendary predecessor, Edouard Martell with a unique pop-up space to highlight the launch of their new Martell Cordon Bleu Extra.

A close up on the elegant Martell medallion

The 301-year-old brand has reinterpreted the original Martell Cordon Bleu with an extremely generous portion of old spirits from the Borderies region within the town of Cognac. The spirits are known for its intense candied fruit aromas, adding to the smooth and harmonious taste of the drink.

The Cordon Bleu Extra features candied aromas from old Borderies spirits

For the month of September, Martell has come together with DFS and Changi Airport to offer an exclusive experience for travellers. The space will feature a special augmented tasting in a photo booth that projects a road trip through the hilly roads of the Borderies Vineyards. Upon purchase of each bottle, there will also be a free bespoke gift.

Enjoyed neat or on the rocks, Martell Cordon Bleu Extra is a unique and intense taste experience

The Martell Cordon Bleu Extra is available at DFS, Singapore Changi Airport from September 2016 at a retail price of S$348. The drink is exclusive to DFS for two  months and will be a travel retail exclusive for a period of one year.