The negroni is a cocktail universally beloved by aficionados. The simple three-ingredient aperitif has a backstory that is a cocktail legend, given that it was birthed when a count walked into a bar and asked for a punchier revamp of the Americano in 1919. Since then, it has become a classic, spreading beyond its status as a staple drink in Italy to one found worldwide at any self-respecting cocktail bar. It has also spurned its own annual global celebration, Negroni Week, which returns to Singapore this year to commemorate the 100th-year anniversary of the beloved beverage.
Negroni Week 2019 will take place from 24 to 30 June at participating bars. At last count, we had 70 across the island churning out house renditions of the negroni for the 2018 edition, so this year guarantees far more. Expect some of Asia’s best bars, including the likes of Tippling Club, Jigger & Pony and more to be in the roster.
Beyond offering people a reason to enjoy the cocktail to their fullest, Negroni Week has become so popular because it allows patrons to drink for a good cause — a legitimate one that goes past the satisfaction of your liver. Its founders, Campari and Imbibe Magazine, have a charity initiative that gives bars the opportunity to donate a part of the proceeds they get from each negroni sold during the week to an organisation of their choice, so you can easily support any cause between women’s rights to mental health and more with your favourite drink. Can you think of a better reason to order a negroni? We can’t.
Last year’s Negroni Week amassed nearly US$600,000 (S$829,000) for charities internationally, with 10,000 bars and restaurants participating in this boozy wave of altruism. We can’t wait to see what this year brings, and of course, to knock back negronis with abandon in the name of humanitarianism (hey, it works).
For more updates on Negroni Week 2019 in Singapore, visit www.negroniweek.com.