Online alcohol retailers are not an unfamiliar concept in Singapore. We used to solely rely on these digital delivery services to satisfy our demands when it came to parties, but the category has since evolved into an experience that people frequent to purchase bottles that aren’t as readily available on the market., operating in four continents, entered the Singapore market in 2017. Within two years, this company is already dominating other market players, burgeoning into one of the largest online alcohol retail disruptors in the world, and a preferred choice for many to get their fix.

The platform’s ascendancy is a calculated effort because the brand has a way of strategising alcohol retail unlike any other name in its category. When you shop on, you are getting thousands upon thousands of options rarely found elsewhere at a price point lower than any other retailer in the space. has the largest selection of single malts and whiskies as compared to others in their category around the world. It also stocks a gamut of gins, vodkas, other spirits, beers and wines from brands both known and excitingly obscure. Any enthusiast will appreciate how shopping on the website is also a journey of discovery.

Jonathan Cohen, CEO of Paneco.

The brand, fronted by CEO Jonathan Cohen, has managed to stay head and shoulders above the game for a number of reasons. shares the same ownership and is backed by Duty Free Americas (DFA) Group and its president, Leon Falic. DFA is one of the world’s largest alcohol retailers. also has invested greatly in technology and data to deliver customers what they want, based upon decades of experience in the sector.

The custom-made platform also includes a system that analyses data extensively to ensure that stocks exactly what the market demands, so you’ll rarely fall short of your needs when you visit. The interface also ensures that consumers who shop on the site have the same encounter that they would at a physical boutique, where special promotions, product education,  and fast checkout are all part of the package.

Another additional perk of shopping on is the various tiers of delivery it offers. Ordering before a set time gives you complimentary next day delivery, but faster demands like delivery within a two-hour window, or same-day are available for a fee.

To show you exactly why has completely disrupted the market, we’ve enlisted the help of Cohen and its CMO, Stephen Jacob, to highlight ten of the bottles you can find on the site and its mobile app that you’d be hard-pressed to score easily on other platforms. The next time you want to get your booze fix for a gathering, a dinner, or just to stock your home bar with, then this should convince you that is the answer. You can’t go wrong scouring its massive array of bottles, and the competitive prices just make shopping for liquor with them a lot sweeter.