Have you ever looked at a Rolls-Royce Dawn and wondered, “that could look a bit more fashionable”? We have, and evidently, so have the people at the House of Rolls-Royce, because it has announced its Spring/Summer 2017 Couture collection, titled ‘Dawn — Inspired by Fashion’. Yes, there is now haute couture for cars. What a time to be alive.

House of Rolls-Royce - Dawn Inspired by Fashion SS17
Interior badging of the special Haute Couture series by House of Rolls-Royce. Image: Rolls-Royce

But this was a marriage bound to happen, because the storied automobile firm and haute couture are bound by a common philosophy: merging the finest materials with exquisite craftsmanship for the most discerning of clients. Combining the talents of some of the industry’s finest — including textile specialist Cherica Haye who studied at the Royal College of Art, and Michelle Lusby, a Colour and Materials designer whose extensive portfolio includes Mulberry — the classic white Dawn will now be canvas to three vibrant base colours for Spring 2017: Mugello Red, Cobalto Blue and Mandarin.

House of Rolls-Royce - Dawn Inspired by Fashion SS17
Inside the bespoke Rolls-Royce Dawn for Spring/Summer 2017. Image: Rolls-Royce

These colours aren’t just limited to the famous “silent ballet” retractable roof; they also subtly accent the Dawn’s interiors with an incredible attention to detail and individuality, just like a fine bespoke garment. Upon opening the convertible’s massive rear-hinged doors (let’s avoid the sinister term ‘suicide doors’ here), you’ll notice the contemporary Arctic White and Black interior colour scheme is punctuated by one of these three vivid colours in all forms.

House of Rolls-Royce - Dawn Inspired by Fashion SS17
The Spirit of Ecstasy adorns silk trimmings within. Image: Rolls-Royce

Besides embroidered headrests, seats are seamlessly stitched and piped with the same colour. Look to the side and you’ll see the car’s front and rear door pockets are lined with silk, adorned with an abstract representation of the Spirit of Ecstasy. Each emblem is set at precisely 55 degrees to complement the lines of the door — did we mention Rolls-Royce is obsessed about details?

House of Rolls-Royce - Dawn Inspired by Fashion SS17
Vibrant bursts of colours punctuate the interiors of the pristine Dawn. Image: Rolls-Royce

The cockpit sees a Piano White dashboard with aluminium particles suspended within to give a luxurious silk-like appearance; its lacquering process alone takes nine days of work. A bespoke clock sits snugly within, designed to reflect the metallic trend on catwalks for the coming season.

House of Rolls-Royce - Dawn Inspired by Fashion SS17
The Dawn looking a vision thanks to the subtle colour accents against its clean, white bodywork. Image: Rolls-Royce

Outside, the Andalucian White hand-painted coach line drapes over the curves of the car and to the back, serving as the perfect canvas to Rolls-Royce’s trio of colours, each greatly Inspired by Fashion.


Shatricia Nair
Senior Writer
Shatricia Nair is a motoring, watches, and wellness writer who is perpetually knee-deep in the world of V8s, tourbillons, and the latest fitness trends. She is fuelled by peanut butter and three cups of coffee a day.