Have you ever looked at a Rolls-Royce Dawn and wondered, “that could look a bit more fashionable”? We have, and evidently, so have the people at the House of Rolls-Royce, because it has announced its Spring/Summer 2017 Couture collection, titled ‘Dawn — Inspired by Fashion’. Yes, there is now haute couture for cars. What a time to be alive.
But this was a marriage bound to happen, because the storied automobile firm and haute couture are bound by a common philosophy: merging the finest materials with exquisite craftsmanship for the most discerning of clients. Combining the talents of some of the industry’s finest — including textile specialist Cherica Haye who studied at the Royal College of Art, and Michelle Lusby, a Colour and Materials designer whose extensive portfolio includes Mulberry — the classic white Dawn will now be canvas to three vibrant base colours for Spring 2017: Mugello Red, Cobalto Blue and Mandarin.
These colours aren’t just limited to the famous “silent ballet” retractable roof; they also subtly accent the Dawn’s interiors with an incredible attention to detail and individuality, just like a fine bespoke garment. Upon opening the convertible’s massive rear-hinged doors (let’s avoid the sinister term ‘suicide doors’ here), you’ll notice the contemporary Arctic White and Black interior colour scheme is punctuated by one of these three vivid colours in all forms.
Besides embroidered headrests, seats are seamlessly stitched and piped with the same colour. Look to the side and you’ll see the car’s front and rear door pockets are lined with silk, adorned with an abstract representation of the Spirit of Ecstasy. Each emblem is set at precisely 55 degrees to complement the lines of the door — did we mention Rolls-Royce is obsessed about details?
The cockpit sees a Piano White dashboard with aluminium particles suspended within to give a luxurious silk-like appearance; its lacquering process alone takes nine days of work. A bespoke clock sits snugly within, designed to reflect the metallic trend on catwalks for the coming season.
Outside, the Andalucian White hand-painted coach line drapes over the curves of the car and to the back, serving as the perfect canvas to Rolls-Royce’s trio of colours, each greatly Inspired by Fashion.