To signify the end of an era for Maserati and the debut of a new electric one, the company presented the GranTurismo Zéda, a model with a gradient paint finish that symbolises the past, present and future of the company.
Monday marked the final day of production for the Maserati GranTurismo and its drop-top variant, the GranCabrio; to celebrate both the discontinuation of this 12-year old model and the development of an electric successor, Maserati revealed a special one-off model, the GranTurismo Zéda.
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Monday night, we started the countdown to a new era. Ermanno Cozza, the voice of our history, together with our design and engineering teams, discussed our past, present and future during this once in a lifetime #MaseratiExperience. Don’t miss the highlights of this talk. #MaseratiMMXX #Maserati
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The company describes this model as “the bridge which connects the past, the present, and the future;” though Zéda means “Z,” it not only represents an end, but also a beginning. It represents a transition for the company, which is also depicted in the vehicle’s exterior paint finish which shifts from a vibrant indigo to white.
Both the GranTurismo and GranCabrio models are coming to an end only to be replaced with new electrified versions — these models will be the first of Maserati’s EV range and will adopt 100% electric solutions.
Since the GranTurismo was launched in 2007 and the GranCabrio in 2019, over 40,000 units of the models were sold across the world. In the near future, more intelligent and more eco-friendly models will continue the models’ legacies.
This article was published via AFP Relaxnews