In a market that’s already filled to the brim with SUVs, Land Rover knew it had to find a way to stand out from its vicious competition. The Germans were dominating with tech-heavy offerings, and the Italians were touting luxury and design over the otherwise no-nonsense options. What the Range Rover Velar succeeded in doing here was to marry both aspects to make for one big, beautiful, and practical vehicle.

The (sub)urban utilty vehicle was created to fill the gap between the Range Rover Evoque and Range Rover Sport. Simply put, the resulting Range Rover Velar is a powerful and reliable vehicle that looks just as good as it drives. Smooth, pared back and beautifully balanced, the new Range Rover Velar is clearly a forerunner when it comes to contemporary automotive design. After all, it’s no easy feat to make such a massive power-packed machine look so sophisticated.

The fourth member of the marque’s luxury SUV series will be powered by an advanced line-up of turbocharged four-cylinders and supercharged V6s, with the former delivering 250hp and an acceleration to 100kph in 6.7 seconds, and the latter pushing 380hp and completing the sprint in 5.7 seconds. The familiar double-wishbone front and Integral Link rear suspension still provides the reliable handling and ride comfort the Land Rover has come to be famous for.

We know the pictures speak for themselves, but here’s why the new Range Rover Velar is such a standout car in its category.