The rich and famous are purveyors of many expensive and often, frivolous things, so to add on to your house filled with S$12,000 Tiffany & Co. balls of yarn and a S$299,000 malachite bathtub is this S$41,000 Ferrari coffee table book. Although god forbid it ever ends up on your coffee table.
Designed with the same degree of exclusivity as the cars that come out of Maranello’s stables, the new retrospective book, simply titled “Ferrari”, is destined to be a collector’s dream. Commisioned by established German publishing house Taschen, it’s limited to 1,947 copies — celebrating Ferrari’s foundation year of 1947 — but what you should be chasing after, really, is one of the 250 Art edition copies.
This is because alongside the 514-page red leather-bound and hand-stitched tome comes a Marc Newson-designed aluminium case and an integrated sculptural chrome stand. For the record, this is the same Australian industrial designer who has marked his unique aesthetic on rich boy’s toys such as Jaeger-LeCoultre clocks, Louis Vuitton’s luggage, and the Aquariva to bigger commercial projects like Qantas’ interiors. Here, the case takes inspiration from the Testarossa red-head valve covers of Ferrari’s famous V12 engine, while the stand resembles the hand-formed serpentine exhaust pipes of vintage racecars.
Other highlights within this astronomically-priced masterpiece is the fact that each of the Art Edition copies will be personally signed by Piero Lardi Ferrari, the only living son of the great Enzo Ferrari, alongside Ferrari’s current chairman John Elkann, and the late Sergio Marchionne, who passed away last month. He was the CEO of Ferrari and its parent company Fiat-Chrysler.
Within, you’ll live vicariously through veteran Italian journalist Pino Allievi, whom besides working with Enzo Ferrari on another book has also enjoyed unprecedented access to the Maranello archives throughout the years. Previously undisclosed sketches, photographs and documents are collated into the massive retrospective, shedding new light on the man and his cavallino rampante.
For a book that costs twice as much as the special Rosso Corsa Metallizzato paint job on a 488 GTB, it’s safe to assume that not all hardcore fans will be able to afford the Art edition. The rest of the 1,697 books will be sold as the more modest Collector’s Edition. Priced at around S$8,200, it comes with the red presentation case (without the stand), and only Piero Ferrari’s signature — a bargain considering Taschen’s most expensive Ferrari book was a S$378,000 diamond-encrusted “The Official Ferrari Opus” in 2011.