Buying an Audi is a special experience in itself, and driving it home is even better, but the good vibes do not stop once you’ve picked up your brand new baby. Beyond that exhilarating drive is an exclusive pass into myAudiworld, a destination where you’ll not only have access to some of the best members-only privileges, but also get to experience the fast and furious life that comes with owning an Audi.
Audi is big on pushing its cars to the limits. After all, the German automobile prides itself on creating some of the meanest machines on the roads, such as the R8. As an owner of the 610hp car, you’re automatically qualified to becoming an elite myAudiworld member, which entitles you to some of the most thrilling driving experiences ever.
One such event held last year was an intense Audi Sport Driveaway Adventure to Sepang. The 3D2N getaway gave the elite members a chance to put the new Audi RS6 Avant and R8 through its paces, as they drove the athletic station wagon to the Sepang International Circuit for an open trackday.
And it wasn’t all about serious driving, as the members had the opportunity to get to know each other better during casual meal stops and even a drive to Kuala Lumpur.
Christmas was also a memorable affair, as myAudiworld members gathered at the one-Michelin-starred JAAN restaurant at Swissôtel the Stamford for a special dinner. Hosted by Jeff Mannering, the managing director of Audi Singapore, the soirée saw Audi ambassadors Dick Lee and Yasminne Cheng take to the stage to make the affair a lively one.
A prolific entertainer, creative director, singer-songwriter, and ambassador to the marque since 2014, Lee took the crowd through several songs from his then-commemorative concert, Singapop!. Meanwhile, radio deejay Yasminne Cheng created smiles all around with her larger-than-life personality.
This year, Audi has appointed actor Tay Ping Hui as the Audi Sport ambassador. The motor sport enthusiast has had prior training to drive a Formula One race car, and is known to be an avid fan of the brand.
As Audi continues to innovate relentlessly, myAudiworld is also revolutionising the post-purchasing experience for drivers. The good guys at Audi have specially curated a series of privileges and offers that cater to everyone. Ladies can look forward to discounts and complimentary benefits at The Face Inc. and Kim Robinson, while couples can enjoy vacations at selected Alila resorts.
Foodies will get a chance to explore some of the Audi ambassadors’ favourite restaurants too, such as Ikyu and Bar-Roque Grill. If you’re an aspiring golf-pro, the Singapore leg of the Audi Quattro Cup might just be the tournament to realise your dreams. Meanwhile, wine, champagne and whisky tastings are also on the calendar.
MyAudiworld might be a portal to a tight-knit community of drivers and a platform for exclusive privileges, but it goes one step further to provide remarkable customer service too. Besides keeping you up to date with the latest news, it’ll also be your personal assistant, helping you manage the maintenance of your car, scheduling appointments, and offering tips on keeping your ride in top form.
As summed up by Mannering, “Through myAudiworld, we want to induct our customers into a world that both inspires and excites them — we want every moment spent with an Audi to be enjoyable and memorable. Owning an Audi is not just about the car, it’s about the brand lifestyle which encompasses prestige, exclusivity and unique experiences.”
And if this still doesn’t do it for you, no other rewards programme will.