“The customers are design literate,” said Gerry McGovern, Land Rover’s chief creative officer at the Range Rover Evoque launch event earlier last week. A point proven by the fact that the old Evoque was a tearaway success in the world of luxury compact luxury SUVs, having sold three-quarters of a million cars worldwide throughout all seven years of its first generation. This time, however, the lads at Jaguar Land Rover have been furiously taking notes, because the second generation is clearly designed for trendy young urbanites in every aspect.
We say it’s obvious because besides the fact that Range Rover opted to debut the car in an old brewery in London’s hipster-approved Shoreditch area instead of the traditional motor show, the car packs enough tech and eco-friendly easter eggs to impress even the fussiest of millennials.
If anything, the Range Rover Evoque will make you question the credibility of good ol’ fashioned driving, but here’s why you’ll want one anyway.