Singapore has earned its reputation as Southeast Asia’s tech capital, and with good reason — especially with the recent launches of Amazon and Apple’s first Southeast Asia store, Apple Orchard Road. The latest launch shaking up the local tech scene is Google’s Wi-Fi system, simply named Google Wifi.

The launch of Google Wifi in Singapore marks its first launch in Southeast Asia. The product’s unique selling point is its simplicity of use and streamlined design that has been hard to find in traditional Wi-Fi routers so far.

“From the beginning, it was designed by our team to be placed out in the open to give it the best possible performance,” said Alex King, Google Wifi product manager, at the media launch of the product. Indeed, Google Wifi boasts great functionality paired with beautiful design. The device is made up of white, lightweight and durable plastic, complemented by a simple LED ring around it.

“We’re solving real problems to help people live the way they want to live,” said Martin Geh, managing director of APAC Hardware Partnerships.

Google Wifi will be launched in stores on 31 August. A three-pack bundle will cost S$15 per month over 24 months when customers sign up for or renew selected StarHub Broadband or Hubbing all-in-one plans. If you’re still deciding if you should make the switch, check out our reasons why Google’s new product will be a gamechanger.