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Digital edge: Apple Orchard Road is the first in Southeast Asia

News of Apple’s first store in Singapore has been out on the streets since October 2015. After a long-anticipated wait, Apple Orchard Road has finally been unveiled. Occupying two floors of Knightsbridge Mall, the store will not only be the tech giant’s first in the Lion City, but also Southeast Asia.

Apple Orchard Road
After a much-anticipated wait, Apple Orchard Road is finally unveiled.

The store’s stunning architecture, helmed by Foster + Partners, echoes that of Apple’s stores around the world. The 36.6-metre long all-glass facade features 13 customised panels that are each 14 metres tall. A 7.62-metre long canopy frames the entrance, specifically built to protect the store from tropical sunlight, as well as provide shelter from the rain.

It is clear that eco-sustainability is a recurring theme for Apple, with the store slated to run on 100 percent clean energy using rooftop solar installations provided by Singapore-based solar energy provider, Sunset Group.

Apple Orchard Road
The store’s 36.6-metre long all-glass facade features 13 customised panels that are each 14 metres tall, blending the store with its environment.

Stepping inside, it feels like a minimalist’s haven, with sleek interiors housing rows of iPhones, iPads, MacBooks, and Apple Watches.

Two curved Castania stone staircases are present on either side of the store, their design inspired by Apple Park, the tech giant’s new headquarters in Cupertino, California.

Apple Orchard Road
Here’s an “Avenue” (thematic shopping display) featuring a range of straps for the Apple Watch.

Coming up either side of the staircases will lead you to The Forum, an open-concept space on the second floor. There, visitors can participate in “Today at Apple“, an initiative that offers over 60 free hands-on educational sessions spanning coding classes, workshops and music performances. Conducted by Apple’s Creative Pros and “Red Dot Heroes” — local creatives and experts appointed by the brand — the focus will be on photography, film, coding, music, art and design.

Apple Orchard Road
Apple Orchard Road is a minimalist haven, with sleek interiors housing rows of iPhones, iPads, MacBooks, and Apple Watches and straps.

In addition, the Forum is flanked by two Genius Groves scattered with living trees. These rooms will be the headquarters of Apple’s technical Geniuses, who will answer customers’ questions regarding their Apple products. Apple Orchard Road will be the first Apple store in the world to house two Genius Groves instead of one.

Apple Orchard Road
The Forum, an open-concept space, is located on the second floor.

Apple has almost 500 stores dotted around the globe and welcomes more than a million visitors a day. Apple Orchard Road, its latest, is expected to be one of the most popular in the world once it opens to the public on Saturday, 27 May.


Dewi Nurjuwita
Senior Writer
Dewi Nurjuwita is a travel and design writer who can be found exploring the streets of foreign cities with passport in one hand and a cup of coffee in the other.
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