In the world of Android versus iOS, Apple and Samsung have always gone head to head. Google firmly has the back of the Android camp, given that they are the lead mobile software developers for Android phones. When Google announced it was creating the Google Pixel phone, though, it proved that the tech giant was determined to carve out a space in the market where it would join the battle for smartphone brand equity, and not just regaled to the developmental recesses.
The Google Pixel will be available in two sizes, the regular and XL, similar to the iPhone’s options of S and S+. It’s case is slightly reminiscent of the iPhone 6 range. The case is thin, with distinctly curved edges. An AMOLED screen keeps it in line with current Android offerings, 5-inches wide on the Pixel with 1080p resolution, and 5.5-inches on the Pixel XL with 1440p resolution. The Pixel also has Qualcomm’s newest 821 processer, a USB-C fast charging port with up to seven hours of charge in under 15 minutes, as well as fingerprint scanners on the phone’s caseback. The Pixel is available in silver, blue (U.S. exclusive) and black.
Memory-wise, the Pixel comes in 32GB or 128GB options, without the usual intermediary, and a 4GB RAM. Phone photography lovers and avid selfie takers can rejoice at the 12 megapixel back camera and eight-megapixel front camera, both kitted with optical image stabilisation. Google claims that the Pixel’s camera is the “best smartphone camera on the market”, though whether that claim is excessively lofty remains to be determined.
Also within the phone is Google’s new insta-messaging platform, Allo. It runs along the lines of Whatsapp, though Allo currently appears to be a run-of-the-mill amalgamation of mobile chat apps, which doesn’t serve as much of a reason for users to make the swap to it. There is also Google Assistant, an A.I. software that is similar to Siri, but far more comprehensive in its ability to unify your data across disparate apps into one service.
As for its interface, Google Pixel is powered on Android 7.0 Nougat, which presents a sleeker design and easier means to access your applications if you are used to Android functionality.
It remains to be seen whether the Google Pixel will be a compelling option in the sea of smartphones, especially with people still clamouring over the latest Apple and Samsung releases. Google does take a quick shot at Apple by allowing you to make a transition from iPhone to Pixel with one simple application, so anyone who’s looking to make the change to Android software can look to the Pixel as a comfortable option.