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How The Great Room’s social community pushes companies to greater heights

A good working environment means more than just a quiet space and an endless supply of coffee. Although, that’s half the battle won. For most, an inspiring work setting plays a big role in boosting productivity, especially when you have all the right professional connections to leverage on.

“An ideal working environment needs to have the right space and aesthetics that I find inspiring in order to do amazing work, particularly in a structured environment. It has to do with spaces as well as people,” said Dennis Shen, Asia Pacific Vice President of customer experience management platform Sprinklr.

Enter, The Great Room, a swanky co-working space where Shen’s team is based. Boasting a prime location at One George Street, the hospitality-inspired space is bedecked with sumptuous leather couches and plush armchairs set in swanky interiors akin to Mad Men’s lair.

The Great Room
The Great Room boasts swanky interiors.

And while the interiors are enough to impress a prospective client, The Great Room also boasts amenities unparalleled to other co-working spaces in the city. “Compared to other service offices which we have been previously, The Great Room offers a totally new perspective. The monthly networking events, breakfast and hot chocolate on Mondays and beer-on-wheels all make the Great Room a cut above other co-working spaces,” said Directing Manager of Toluna Christine Tan. Like Shen, she spearheads a team based in the impressive co-working space.

The digital insight company and Sprinklr are just one of the many companies who chose The Great Room as their Singapore headquarters. The co-working space boasts an impressive clientele featuring big giants in various industries such as luxury tour operator Scott Dunn, Australia-based Oracle consulting firm Prescience Tech, and corporate finance advisor Ginseng Capital. Stepping into the space, one will meet an eclectic array of individuals and over 100 companies, making for great networking opportunities.

“The Great Room has a community of people with an impressive approach to life and work,” said Daniel Nimmo, senior vice president of Prescience Tech, “every individual I’ve connected with share a similar openness to other people and ideas.”

Additionally, The Great Room hosts regular member get-togethers and industry-based events, which deems the space more than just an office. Its past signature events include ‘Zipcode,” a two-day fashion tech summit that converges fashion, technology and business in a single platform. Held during the annual Singapore Fashion Week, the event saw prominent figures in the fashion industry such as Love Bonito’s co-founder Rachel Lim and Parker Gundersen, CEO of Zalora.

The Great Room
The Great Room has an impressive range of clientele, such as Dennis Shen, Asia Pacific Vice President of customer experience management platform Sprinklr.

The Great Room’s latest venture, the Business Club, aims to create a physical social and business network of esteemed individuals, creating an environment for quality and authentic interactions to take place. This will benefit those aiming to be part of the community but are already working from their own office.

“The need for business clubs to increase the velocity of networks and business growth has always been there, but we are catering to a millennial-minded demographic who have very different demands from the business or country clubs of yesteryears,” said Jaelle Ang, CEO and Co-Founder of The Great Room, “More importantly, the jet-set nature of today’s business echelons would require highly effective and supportive business touch-down points in the key Asian cities.”

Kicking off at the original One George office, the Business Club will offer members access to an influential community of innovation-driven members, disruptors and leaders at the seven locations of The Great Room in gateway cities across Asia — which includes Bangkok, Jakarta and Hong Kong.

The Great Room Business Club membership is priced at S$380 a month, and membership is by community nomination. Privileges include unlimited use of club lounges during operation hours across all locations, complimentary specialty coffee and tea, member rates from S$30 an hour for Hot Offices, member rates for meeting rooms, as well as access to The Great Room’s online member directory. For enquiries, feel free to contact

Dewi Nurjuwita

Senior Writer

Dewi Nurjuwita is a travel and design writer who can be found exploring the streets of foreign cities with passport in one hand and a cup of coffee in the other.


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