We remember a time when activewear brands only offered a handful of drops throughout the year. Those were the dark days of going to the gym in a recycled ensemble comprised of the same tee, tights and running shoes. It’s easy to see why majority of gym-goers typically drop out within three months into their membership; it’s hard to feel good when you look, well, boring.
All that has changed, of course now that fitness has become a top priority and technical wear is cool again. Brands are now dishing out fresh collaborations with artists — both well-known and obscure — to stay above competition.
Technology is also a big part of the latest activewear offerings below, as brands are increasingly leaning towards their consumers for feedback on how to improve.
Here are the pieces to jazz up your next HIIT session with.
Adidas’ latest collaboration with fashion giant Missoni brings together the world of fashion and athletics. Famous for its bohemian zest for the good life, the Italian fashion house applied its famous techni-coloured knit design to some of Adidas’ most sought-after performance wear. After all, the label’s co-founder, Ottavio Missoni, was also a Olympic hurdler.
Here, Missoni fans will recognise the label’s space-dye design in both kaleidoscopic and monochromatic variations. Ultraboost sneakers will see a Primeknit upper with the iconic “flame” pattern and paired with fresh white Boost soles that are now a running staple.
Floral designs might have been done to death in the fitsphere, but Under Armour manages to rethink the summery concept with a series of abstract bright pink and purple designs. Launched just in time for spring and summer, #UAFloral marries the idea of femininity and strength, while celebrating the individuality of its wearers by ensuring that no two pieces are exactly alike.
The print makes it way onto favourites such as the brand’s leggings, sports bars, tees, and a whole lot of workout accessories.
Inspired by the silhouette of classic triathlon shoes, the Gel-Bondi, the latest offering by Asics sees a chunky midsole aesthetic that’s taken the streets by storm now. Fresh new colours are a welcomed reminder of Asics’ commitment to making athletic wear stylish again, especially when triathlon shoes used to only come in neutral tones.
The lightweight midsole has plenty of sporting heritage too — the classic Gel-Diablo and Gel-Kayano 5 OG models lend their engineering know-how to this pair.
Nike isn’t just all about creating hype-worthy, lightweight footwear. It’s also dead serious about making the fastest shoe on the planet. The Next% is a revamped version of the marathon-dominating Zoom Vaporfly 4% that Nike released two years ago.
Feedback from world champion runners were taken into consideration here; the shoes now see massive re-engineering updates that include a redesigned traction pattern — a major ask from Olympic medalist Eliud Kipchoge following a wet race in Berlin.
Based on the fundamentals of Danish design and drawing inspiration from vintage workwear and military garments since its inception in 2008, Han Kjøbenhavn has been recognised for bringing a distinctive twist to technical wear.
It’s latest collaboration with Puma is no exception; the Danish label combines performance-focused elements with handcrafted analog detail, while pairing muted tones with bold vintage colours. Pieces like the track pants, shorts, and RS-X Trainers would look just as comfortable on the streets as they would in the gym.