We remember a time when activewear brands only offered a handful of drops throughout the year. Those were the dark days of going to the gym in a recycled ensemble comprised of the same tee, tights and running shoes. It’s easy to see why majority of gym-goers typically drop out within three months into their membership; it’s hard to feel good when you look, well, boring.
All that has changed, of course now that fitness has become a top priority and technical wear is cool again. Brands are now dishing out fresh collaborations with artists — both well-known and obscure — to stay above competition.
Technology is also a big part of the latest activewear offerings below, as brands are increasingly leaning towards their consumers for feedback on how to improve.
Here are the pieces to jazz up your next HIIT session with.