The sneaker universe is built upon trends, with the latest kicks always seeming like the greatest, but we all know that once the hype fizzles, only the real classics remain. One such style that has withstood the test of time and became an icon in its own right is the ASICS SPORTSTYLE GEL-LYTE III, which will celebrate its 30th anniversary in 2020.
Designed by Shigeyuki Mitsui in the ’90s, the GEL-LYTE III is dubbed as the “OG running shoe” in the ASICS SPORTSTYLE sneaker canon. It was the first to combine the brand’s signature running shoes technology with a Japanese-inspired silhouette that would render it one of the most recognisable sneakers on the streets some three decades on.
A triple-density sole is cushioned with ASICS SPORTSTYLE’s signature GEL technology for comfort, providing a solid foundation for the aesthetics that would shape the shoe, namely its split tongue and signature three-stripe design.
For its 30th anniversary edition, ASICS SPORTSTYLE releases a throwback to early designs of the shoe, while ensuring it is still has a freshness that appeals to a contemporary crowd. The white sneaker combines satin and suede, overlaying mesh, as well as forest green accents on the heel and toe. Neon yellow on the tongue, insole and laces catch attention instantly, making sure its wearer turns heads wherever they may walk, or even run.
The GEL-LYTE III 30th Anniversary edition will officially launch in stores come 8 January 2020, available in white/yellow & white/flash coral colourways both in men’s and womens’ sizes. Make sure you bag this one for your wardrobe, as we bet it’ll stay stylish for some three or more decades in the future.
The GEL-LYTE III OG will retail for S$159 at ASICS stores in Plaza Singapura, Suntec City, and VivoCity, as well as on www.asics.com.