Asicstiger’s GEL-LYTE is a shoe that needs no introduction. In 1987, it revolutionised the sport by giving the mid-to-high distance runner a technical shoe that was also lightweight, weighing in at just 9.9 ounces. Asicstiger has since introduced a modern evolution of the original shoes, with the HyperGEL-LYTE launched last year. This year, the brand introduces new colourways.
The HyperGEL-LYTE is the perfect fusion between a true icon and modern technology. The beautiful, iconic design elements of the original have been preserved, and are made even more comfortable and lightweight with the brand’s new HyperGEL midsole technology. Its midsole is made to include beads of GEL™ technology that reduces impact and preserves energy to give all-day comfort.
The brand also introduces a reinvigoration of the classic GEL-KAYANO, renowned as a high mileage running shoe with superior comfort and a bold VIS-TECH look. Called the GEL-KAYANO 5 OG, the shoe is a bold update for a fashion-forward audience. The shoe boasts cutting edge GEL™ technology, a fresh colour palette and a quadra-lacing system to refresh the 1999 cult classic, yet still remains true to the authentic look and feel which established the shoe’s cult status in the 90s. The model will also see the return of the DUOMAX™ tech, which reduces inward rotation of the foot.
Visuals speak better than words, so we trail Crazy Rich Asians actress Fiona Xie and Malaysian actor Idris Khan as they run the streets of Tokyo, decked out in the iconic sneakers and Asicstiger’s Spring Summer collection. Hit the play button to find out more.