The future of mobility has been continuously probed and explored since automobiles came into fashion. It is this passion and curiosity that has evolved horse-drawn carriages into steam-powered road vehicles, and internal combustion engines to the fully autonomous electric vehicles that we know of today. 

Shift Automotive
(Image credit: SHIFT automotive)

At the heart of this exploration lies SHIFT automotive — a global insight into fresh perspective about automotive technology — and it’ll be unlike anything you’ve ever experienced. SHIFT automotive is held in Berlin from 10 – 11 September in conjunction with IFA 2019 in Berlin.

Unlike your traditional trade show, SHIFT automotive cares about challenging the way we live, think, and drive in the future. Consumer electronics are at the forefront here, where brands are exposed to engineers and designers who harness creative solutions to elevate the industry. 

Shift Automotive
(Image credit: SHIFT automotive)

Those seeking to further innovation can also expect accessible information throughout, especially because the convention aims to tear down any walls between consumers and technology. Human experiences are often the centre of networking conversations in this unique mix of industry leaders, influencers, journalists and founders of cutting-edge start-ups. 

(Image credit: SHIFT automotive)

As the automotive world continuously shifts its focus onto technology, the SHIFT automotive at IFA Berlin 2019 looks set to be ground zero for plenty of exciting breakthroughs. Most importantly, the future of driving depends on them.

SHIFT automotive is held in Berlin from 10 – 11 September in conjunction with IFA, the world’s most inspiring tech-show for electronics taking place from 6 – 11 September 2019 in Berlin.

Find out how you can be a part of this experience here.

Shatricia Nair
Senior Writer
Shatricia Nair is a motoring, watches, and wellness writer who is perpetually knee-deep in the world of V8s, tourbillons, and the latest fitness trends. She is fuelled by peanut butter and three cups of coffee a day.