Feminism as a movement has been at the forefront of pop culture and fashion, championed by both men and women in the spotlight — from musicians, to actors, to the world’s top authors.

Miu Miu’s Spring/Summer 2019 campaign explores just that; capturing the female collective — both forceful as individuals and strong in numbers.

(Image credit: Miu Miu)

Somewhere, Nowhere 

Titled “somewhere, nowhere,” the Miu Miu Spring/Summer 2019 print and video campaigns captures the transitory, fleeting nature of fashion itself.

The campaign is photographed by renowned British fashion photographer David Sims, and focuses on individuality — a woman (or a girl), alone within the landscape of an image. The campaign features an all-star cast comprised of figures drawn from the world of cinema, dance, music and fashion — with names including Du Juan, Juliette Lewis, Lola Leon, Maya Hawke and Zazie Beetz.

(Image credit: Miu Miu)


The images are captured within the universal topography of automobiles — be it buses, coaches, or cars, blurring through the spectre of the urban landscapes. Amidst a panorama of potential chaos, the models are conversely calm.

These images propel us through a story, signifying a focus on transformation and preparation for the new.

The film, on the other hand, focuses on a postmodern girl-gang striding confidently through the nighttime streets of Brooklyn. It is led by actress and musician Juliette Lewis, and featuring actresses, dancers and models Zazie Beetz, Maya Hawke, Du Juan, Sasha Kynsh, Lola Leon, Anna Rubin, Hannah Shakespeare and Kay Smesters.

The setting of the film is a barber shop, a traditionally male sphere that somehow becomes inherently female.


(All images courtesy of: Miu Miu)

Dewi Nurjuwita
Senior Writer
Dewi Nurjuwita is a travel and design writer who can be found exploring the streets of foreign cities with passport in one hand and a cup of coffee in the other.