Joining Scotts Square’s luxury forefront emporium, the new Niessing boutique is Asia’s largest yet. Also the award-winning German jeweller’s first standalone store in Singapore, the interactive space is conceptualised to reflect the brand’s innovative spirit and love for contemporary art.
Aside from showcasing a confection of ready-to-wear handcrafted accessories and jewellery, the boutique has a dedicated wedding corner carrying the label’s entire range of wedding bands that will have soon-to-weds spoilt for choice. A team of trained ambassadors will be at hand to help them customise and create their own engagement rings, wedding bands or other pieces to mark significant milestones with, step by step.
If that’s not unique enough, Niessing’s Shine personalisation service creates one-of-a-kind solitaires where couples get to write their message of love and have them engraved onto their bands. The band itself can be tailored down to the minutest of details, too — such as its shape, diamond, colour and texture. An instant digital mock-up will be available to help visualise if the design fits their preferences.
“For close to 145 years, Niessing has been pushing the boundaries in the world of jewellery design and has excelled in harnessing technology and the finest craftsmanship to produce exceptional pieces. Singapore is a special market for us and a cornerstone for our Asian expansion,” said Sandro Erl, CEO of Niessing, on the significance of the brand’s Singapore debut.
Niessing, #01-10, Scotts Square, 6 Scotts Road, Singapore 228209. +65 6443 2871