For a brand that’s known throughout the world as the one that created the Le Pliage, it’s a curious fact that Longchamp started out as a tobacco store. Its founder Jean Cassegrain sold smoking accessories such as leather coverings for pipes on the side, and it wasn’t long before its popularity prompted him to venture into the business more seriously. By 1948, Longchamp was born, its name and galloping horse logo inspired by the race track situated in the vicinity of his home in Paris.
70 years later, the brand not only celebrates its remarkable journey as a leather goods firm, but also its relevance in almost every part of the globe. Its first boutique landed at the prestigious Rue Saint-Honoré — an affirmation of the brand’s must-have status from quite early on, and when the Le Pliage was created in 1993, the foldable fabric tote with leather handles sold out faster than you could pronounce its name with just the right amount of French savoir-faire.
To commemorate this incredible milestone, Longchamp will transform Paragon’s main entrance into the exclusive French-styled pop-up Café de Longchamp. The suitably Parisian experience has played host to the likes of Cara Delevingneand Kendall Jenner when it was specially set up in conjunction with the new Fifth Avenue store opening in New Yorkearlier this year.
Here, expect the same bistro-style tables to fill the space, alongside the indulgent aromas of buttery croissants and coffee. The unique experience — opened to the public from 30 – 31 October 2018 — is a transportation back to Longchamp’s storied roots, where Jean Cassegrain constantly innovated and reimagined the fine leather accessories its come to be known for today.