HERA’s Black Cushion has earned quite the reputation for delivering the holy trinity of exceptional foundation — full coverage, luminous complexion, and a matte finish. This summer, the Korean makeup expert will deliver the same exquisite and flawless makeup look, only this time with the new Black Foundation which promises to last all day — and then all night too.

HERA Black Foundation
Blackpink’s Jennie is the face of HERA’s new Black Foundation. (Image credit: HERA)

Launched just in time for HERA’s first anniversary in Singapore, the Black Foundation will be the star of the brand’s pop-up in front of Takashimaya from 30th April to 5th May, where you’ll discover first-hand how it marries comfort with long-wear.

To make this crucial step in your makeup regime as fuss-free as possible, only a small amount of the Black Foundation is needed, thanks to a special formula that incorporates Magnefit Powder. The technology not only increases coverage on the skin, but also its ability to blend seamlessly within, giving a natural, soft matte finish that’s now synonymous with HERA’s Seoulistas. The best part? It’ll spread easily regardless of whether you’re partial to using a puff, brush, or even your fingers. 

Because of its hydrating ingredients, the HERA Black Foundation will keep skin smooth and moisturised all day without a hint of dryness. 

(Image credit: HERA)
(Image credit: HERA)

12 colour shades that are representative of the quintessential Seoulista have been selected for this new range following extensive skin shade research done among 2,000 Asians, so you’ll be hard-pressed to not find the perfect shade for your skin. Those seeking perfect coverage can complete the look with the HERA Black Cushion for a fresh, radiant look that lasts all day.

(Image credit: HERA)

You’ll be able to immerse in the full Seoulista experience come 30th April at the pop-up, but you’ll have to be quick — the first 50 ladies to dress in black from 12pm onwards will receive a complimentary HERA lipstick (worth S$45). The space will also be your chance to win a trip to Seoul; every S$150 spent earns you a chance at the lucky draw, and three lucky winners will be picked for a beauty experience of a lifetime.

The HERA Black Foundation is priced at S$75 for 35ml, and will also be available at all HERA counters and boutiques from 30 April 2019.

Reserve your chance to experience the new Black Foundation and other HERA favourites at www.heraseoulista.com.

Shatricia Nair
Deputy Editor
Shatricia Nair is a motoring, watches, and wellness writer who is perpetually knee-deep in the world of V8s, tourbillons, and the latest fitness trends. She is fuelled by peanut butter and three cups of coffee a day.