A lot can happen in a week. More so when you take into account the endless scrolls signifying a week’s worth of Instagram posts from all the ‘Grammers you’re following. And within these frames of images that dissolve and appear on your screens with a simple fingertip drag, are moments distilled from time that may make or break the next big things in fashion.

Two weeks back, we witnessed the best of Cannes Film Festival shaping red carpet trends. But this week, it was the balance of “something new” and “something old” that presented the latest in fashion. Take for instance, Kendall Jenner’s newly announced Adidas ambassadorship, of which her sister Kylie Jenner paid tribute to by posting a twinning Adidas tracksuit throwback. Or Off-White‘s denim preview of the upcoming Pitti Uomo collection debut featuring jeans embroidered with “2013”, commemorating the year the streetwear label made its entry.

Elsewhere in our feeds, Vetements pulled its oldest trick in the book and redefined its nonconformity by opting out of the fashion week schedules — meaning: no more Vetements fashion shows — causing ripples of Instagram ripostes. On the other creative side of Demna Gvasalia, Balenciaga just released a stream of Fall 2017 campaign images, where the antiquated takes the limelight.

We’ve done the week’s Instagram legwork, so here’s everything you shouldn’t miss double-tapping on in fashion’s digital realm.

1

Balenciaga’s Fall 2017 campaign is exactly what you imagine Demna Gvasalia and his right hand advisor Lotta Volkova would come up with for their yearbook shots: Filmy, grainy and old-school cool.

“INTRODUCING THE BALENCIAGA FALL WINTER 17 MEN’S CAMPAIGN. Photography by @JohnnyDufort, styling by @LottaVolkova, hair by @GaryGillHair, make-up by @IngeGrognard.
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The collection is available for preorder on Balenciaga.com and will be in store June 6.”

2

Shortly after Kendall Jenner posted a playful Boomerang video announcing her new role as Adidas’ brand ambassador, sister Kylie Jenner congratulated her sibling with the sweetest tracksuit throwback.

“congrats kenny I love you @kendalljenner ????”

3

You’re not a social media star until you front a sportswear giant. And if Kendall is #TeamAdidas, Bella Hadid is #TeamNike. Hadid is the face for Nike’s reissued Cortez sneakers.

“Tomorrow 9AM Grove Los Angeles to celebrate the NIKE CORTEZ and our campaign ???????????????? @nikesportswear @nikelosangeles #Whatdreamsaremadeof ????”

4

Debuting her first collection on the runway at the Danish church, Alexa Chung’s namesake label is basically made of staples from Chung’s own wardrobe.

“Baby you can drive our car. (We don’t actually have a car but we do have a vehicle which takes form as ALEXACHUNG.com where you can call ‘shotgun!’ on your favourite pieces from our debut collection.)”

5

Cancelling its upcoming show, Vetements dominated headlines as Demna Gvasalia — once again challenging the system — announced fashion shows may be out of the cult label’s dictionary for good.

“Vetements is done with fashion shows (for now). ‘I got bored,’ said Demna Gvasalia. ‘I think it needs to enter a new chapter. Fashion shows are not the best tool. We did the show in the sex club, the restaurant, the church. We brought forward the season, we showed men’s and women’s together. It’s become repetitive and exhausting. We will do something when there’s the time and the need for it. It will be more like a surprise.’”

6

Fashion history’s pinnacle of pearlescent splendour has got to be this helmet of face-encroaching beads from Gucci’s recent Cruise 2018 show.

“Up close with @Gucci‘s ✨brand new✨ Cruise 18 collection ????♥️ held in the Palazzi Pitti in Florence ????????”

7

Gucci creative director Alessandro Michele’s favourite new face from his Cruise 2018 show? Introducing you to breakdancer Alton Mason, who’s pictured front and centre here with fellow bathrobe-donning Gucci catwalkers.

“We need each other.”

8

Rihanna‘s latest Puma Fenty Trainer Hi now comes in a futuristic silhouette. Available in tan and olive shades, we nominate these as the summer kicks that’ll earn you your street cred.

“#FENTYXPUMA new look out now. Get #THETRAINER in a brand new look and colour!!!! Available now online at Puma.com and select stores.”

9

Joining J.W. Anderson, Raf Simons and Gosha Rubchinskiy, Virgil Abloh is set to present Off-White‘s Spring/Summer 2018 menswear collection in Pitti Uomo this coming Men’s Fashion Week. Here’s a sneak peek of what’s in store in the denim department.

“ss18 Off-White™ “denim program” final review ~ PITTI runway show –13 days”

10

Kate Moss’ lil’ sis is not so little anymore. Attending her first Cannes Film Festival last week, Lottie Moss reminisced a glam moment with her Bulgari gems.

“#tb to Cannes with my @bulgariofficial jewels ????”