Home > Style > Fashion > Sponsored: All the Gucci (and Guccy) pieces to own before they fly off the racks
Sponsored: All the Gucci (and Guccy) pieces to own before they fly off the racks

Sponsored content by Gucci.

Alessandro Michele is a culture aggregator. We mean this in the best possible way. Within his full three years of leading Gucci into a worldwide global success — both aesthetically and lucratively — never once did the eccentric creative director name just one narrow pool of reference for his collections. His myriad references are flung far and wide, from historical to pop culture.

Same goes for the Spring 2018 season. Aside from the usual roping in of unknown independent artists, Michele’s whirlpool of inspiration ranges from Sir Elton John to the font of SEGA of Japanese video game fame, from the Chatsworth estate to Disney’s Snow White. He has us gleefully jumping from one decade to the next, asking for more, more and more.

And it’s definitely not just us. So before fellow Michele converts snap up the season’s best and freshest drops, we suggest you scroll down for our list of Spring 2018’s most wanted pieces. Then navigate your way to a Gucci, stat.

Gucci Spring 2018 collection is available in boutiques now.


1 /10

Guccy mini shoulder bag

A nod to the typical ’90s childhood, where video games and Sonic the Hedgehog reigned supreme, Gucci roped in SEGA for a fake-real “Guccy” logo-remake inspired by the Japanese video game developer’s iconic font*. Seen on: Mini bags that we’re predicting won’t stay long on the shelves.

*The SEGA font is used with permission of SEGA Holdings Co., Ltd.

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2 /10

Never Marry A Mitford slogan jumper

Here’s a fun fact: Gucci isn’t the first to have the curious “Never Marry A Mitford” statement knitted onto a sweater. In fact, Michele was paying tribute to its original perpetrator, the 11th Duke of Devonshire, who liked to self-design “comedy jumpers” and was, well, married to the youngest Mitford sister.

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3 /10

Ophidia medium double shoulder tote

The interlocking G logo harks back to the ’60s, standing for founder Guccio Gucci’s initials. On this Ophidia tote, the framed logo is pieced from patent leather and stitched onto an unlined umber suede tote — a retro touch that’s closely tied into the nostalgic undertones of the season.

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4 /10

Embroidered nylon tracksuit

Featuring the Sega-evoking logo patch, the chevron design of this co-ord mixes the ’90s with the tracksuit-loving ’80s. Ice skating references are also apparent, courtesy of flashy diamantes shaped into flames and droplets.

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5 /10

Ophidia GG Supreme small belt bag

Either slung low on your hips, high around your waist or slanted across your torso, Gucci’s adjustable logo belt bag is the form-meets-function accessory of the season.

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6 /10

Wide-leg jumpsuit with interlocking G buckle

Head-to-toe green should be on your sartorial bucket list. It’s surprisingly chic and flattering. Cases in point: Actress-activist Rowan Blanchard who recently took this full green look out to attend Gucci’s Fall 2018 presentation, or musician Florence Welch who donned it for a recent fashion spread directed by Oscar nominee Greta Gerwig.

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7 /10

Ophidia GG Supreme shoulder bag

If the Ophidia belt bag barely fits your phone or midday face mist spray, the shoulder bag is your ultimate space-generous alternative.

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8 /10

Wool sablé jacket

By now, we know Michele tightly holds on to his game-changing “less skin is more” ethos. This preppy jacket bearing Gucci’s house crest which originated in the early ’50s, is one that can easily chameleon from boardroom-appropriate to brunch-ready.

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9 /10

Ophidia GG small shoulder bag

While this Ophidia comes in an old-world domed silhouette, it stays utterly current with an extra long strap that’s intended to let the bag nonchalantly dangle mid-hip.

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10 /10

Retro check suit

For occasions requiring three-piecers, try suiting up in Michele’s tailoring proposition for 2018: Wide lapels, shorter length, skinny fit and vintage checks. The backward crown as a necklace for extra pizzazz? Optional.

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