For us residents of the equatorial domain, the idea of investing in a down jacket may never occur unless a subzero travel destination looms ahead. But when it comes to 5 Moncler Craig Green — the latest edition to the ongoing link-up between the French down jacket maker with London’s avant-garde wunderkind — its line of monstrous blizzard-proof gear is more than just about keeping warm.
Craig Green is a well-reputed emotion instigator. We’re talking about a designer who has succeeded in garnering front row in-awe-tears with his first solo show, provoked Daily Mail with his “oak couture”, and poignantly challenged the notion of masculinity with his recent Pitti Uomo outing.
Hence in February, when Moncler revealed Moncler Genius — an ambitious mammoth project rallying eight distinctive creatives to reimagine its down-bolstered classic — frequent collaborator Green was naturally part of the committee along with the likes of Valentino’s Pierpaolo Piccioli and Fragment’s Hiroshi Fujiwara.
Green’s proposition for the project was an exploration of overblown extremities. Without compromising on functionality, he devised radical sculptural forms of matte nylon and cotton dawns inspired by his futurist vision of self-sufficient habitats. He said, “ I had the idea of these big human-flotation devices. There were padded tubes, like the insides of space suits.”
As all his previous offerings tended to incite, the 5 Moncler Craig Green has divided netizens in pure delight and nonplussed outrage. Its worldwide launch on 22 August has the Internet up on its toes, brutally likening the dystopic silhouettes as the “Michelin man”, “arctic samurai”, “human tampon”, and “walking sleeping bag” among others.
Yet Green remains unfazed. Delighted, even. “Diet Prada posted a ‘caption this’ image that had one of my Moncler pieces alongside a tampon and a close-up of another alongside a sea cucumber,” Craig recently shared in an interview. “I love it, at least people see something different. Our clothes are never directed at any specific person, really, it’s more of an idea and I want people to make up their own minds.”
So, yes, purchasing Green’s titanic Moncler outerwear isn’t merely an impetus for function and performance. It’s an act of interpretative declaration. Our own take on the divisive collection? If the apocalypse is around the corner, you might as well take it on in phenomenal style.
5 Moncler Craig Green is now available in Moncler stores and online.