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6 ways to stay creative and inspired at home, from your favourite fashion brands

Feeling bored?

It’s inevitable, now that social distancing is the order of the day and many of our favourite entertainment (read: non-essential) hangouts are temporarily shuttered. And with stricter circuit breaker measures to become effective tomorrow, the only thing to mark your calendars for is your next grocery trip.

Still, staying at home doesn’t have to be dull. There are books to read, movies to watch and games to play. You can become a master of self-care or do some soul-searching in your downtime. Or you can get in touch with your artistic side.

Luxury fashion brands are certainly encouraging it. Whether through Instagram challenges or insightful talks, fashion houses like Alexander McQueen and Jacquemus are inviting its fans to get creative. Other, like Chanel and Prada, have chosen to share art in its many forms instead. It’s the perfect time for art appreciation and creation, after all: creativity has been known to be a balm for anxiety, depression and stress, the very ills plaguing us in the middle of the COVID-19 pandemic.

So, whether you’re looking to get creative or get cultured, read on for a list of fashion-approved ways to do so.


Need a little inspiration before embarking on your creative journey? Take up residency at Bottega Residency, courtesy of Bottega Veneta. Through the program, the Italian brand’s collaborators (such as Tyrone LeBon) and muses share the artists that inspire them, be it through film, music, art and more. On top of that, Bottega Residency will stream a movie for free every Sunday. The first in the curated line-up is Under the Skin, now up on Bottega Veneta’s Youtube channel.

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Speaking of films, you can discover some of the worst-performing ones in cinema history through Perfect Failures. Curated by the Fondazione Prada (Prada’s cultural arm) in collaboration with streaming service MUBI, the line-up spotlights movies that flopped upon release, but are worth a second look now. Titles include Billy Wilder’s melodrama, Fedora (1978), the comedy Un divan à New York (1996), and the campy masterpiece, Showgirls (1995).

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Don’t have the attention span to sit through a 2-hour film? Then stay tuned to Chanel’s Instagram page for its #LivewithCHANEL sessions, a showcase of intimate live performances streamed on the French brand’s IG stories. Its first act was Belgian singer Angèle, one of the faces of Chanel’s Spring/Summer 2020 eyewear campaign. Musicians like Sébastien Tellier and Pharrell Williams also appeared in the campaign; we won’t be surprised if they’re next in the #LivewithCHANEL line-up.

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Besides leaving behind an extraordinary legacy in fashion, Alexander McQueen also founded Sarabande Foundation, a charitable trust for emerging artists and designers. The Foundation regularly holds talks with the biggest names across the art, fashion and design industries, who discuss their inspiration and creative journeys. Now, some of those talks are available to stream for free for a limited time. Gain some valuable insights from speakers like actor Eddie Redmayne, Andrew Bolton (the curator of the Met Gala), fashion photographer Tim Walker and designers Thom Browne and A-COLD-WALL* founder Samuel Ross.


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Once you’re all fired up with an artistic itch, head to Alexander McQueen’s Instagram page. There, the British fashion brand has launched McQueen Creators, a weekly series of creative projects for its fans to take part in. Featuring inspiration and online tutorials from the brand and its collaborators, McQueen Creators will challenge you to create something in your medium of choice — painting, drawing, anything — and share it with the hashtag, #McQueenCreators. The best works will be featured on Alexander McQueen’s IG stories.

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Simon Porte Jacquemus knows how to have as much fun as his accessories look. On his Instagram, the French fashion designer has launched #Jacquemusathome, a string of creative challenges designed for his fans to kill their boredom while at home. Whether by asking them to create a face with Jacquemus bags and whatever else they have on hand, or challenging them to recreate the picture on the right, #Jacquemusathome is certainly a much-needed dose of fun. The most interesting works are then picked by Jacquemus himself and shared on his IG.


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Pameyla Cambe
Senior Writer
Pameyla Cambe is a fashion and jewellery writer who believes that style and substance shouldn't be mutually exclusive. She makes sense of the world through Gothic novels, horror films and music. Lots of music.