Burberry takes inspiration from their iconic heritage black trench coat and creates an intense and sensual perfume.

Produced by Chief Creative and Chief Executive Officer Christopher Bailey in collaboration with renowned perfumer Francis Kurkdijan, the new fragrance by the British brand brings back the smell of a London drizzle in the garden, bottling up the warm peach nectars and sun-drenched jasmine flowers, with a hint of rose.

2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_01
Lily James in a bare back shot.

The fragrance also captures the smells of amber patchouli, gathering the essence of a black Burberry trench coat against bare skin.

2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_04
Cinderella looks a little different in a black Burberry trench.

In the campaign for the perfume, British actress Lily James combines two iconic British elements — the trench coat and the rain, honouring the English-woven gabardine waterproof fabric invented by Thomas Burberry over 100 years ago.

MY_BURBERRY_BLACK_AMBIENT_STILLS_02
The new My Burberry has a lush, warm feel to the bottle.

The amber-coloured glass bottle also reflects the details of the black Burberry Heritage Trench Coat with a dark horn-finish cap that resembles its distinctive buttons and is tied off with the same gabardine material.

Soon to be available in all Burberry storessg.burberry.com