Luxury is more than just a price tag, it is an experience. Experiences are best when they are personal, because a large part of the enjoyment that comes with a big buy is the knowledge that you now one something that is one-of-a-kind. The House of Dior encapsulates that idea with its new pop-up, ABCDior.
Located at the Dior boutique in Marina Bay Sands, ABCDior will allow customers to embroider a name, initials or a word they wish on a selection of cult Dior goods, ranging from its Book Tote, the Diorcamp bags, as well as the Walk ‘n’ Dior sneakers.
Aside from being house signatures, each of these items shares a common emblem. All are made in the Oblique canvas, featuring the interlocking Dior logo that is a brand classic. The fabric itself epitomises Dior’s dedication to craftsmanship, given that each canvas requires one and a half million stitches to create. Adding your name to that exercise of precision and finesse definitely doubles down on the statement your Dior Oblique bag and sneakers bear.
The pop-up will run from 20 June to 14 July 2019.
Dior is located at #B1-26/27/28 Marina Bay Sands Singapore, 2 Bayfront Avenue, Singapore 018972, +65 6688 7888.