This casual essence of freedom in the romantic city clouds Chung as she strolls around Paris, decked out in effortlessly chic ensembles befitting the style icon. In Longchamp, of course. Chung has been the face of the label since 2013, her timeless appeal mirroring Longchamp’s equally enduring identity.
This season, the brand has produced a ready-to-wear and leather goods line that exudes a distinctly sport-luxe vibe, with bags that are compact, structured and beautifully functional to match. The labyrinthian scope of Paris, from its secret bars to the minimal shophouse apartments and the parquet floors are embodied in the latest collection, expressing themselves in stylish details like hidden compartments and clean lines.
See Alexa Chung explore Paris and how she flaunts Longchamp’s latest collection in the campaign film below.