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ASICS SPORTSTYLE’s new GEL-MIQRUM sneakers are made for the cool kids of today

When it comes to sneakers, nothing can beat the legendary designs that emerged from the ’90s.

Still, that’s not going to stop a brand like ASICS SPORTSYLE from trying. In fact, the Japanese sportswear label has dreamed up a new style that seems to come straight out of the golden era of sneakers: the GEL-MIQRUM.

The first hint that you’ll get of the shoe’s old-school roots are in its chunky silhouette, which continues to dominate the fashion scene even today. The pair also offers a throwback to the sneakers of the past with its layered construction; its upper is made with a sturdy mesh base, contrasted by no-sew panels in retro colours.

But don’t mistake the GEL-MIQRUM for a piece of nostalgia to simply admire. The sleek runners also boast a level of performance that matches their striking appearance, making them as exciting to wear as they are to look at.

As with the rest of ASICS SPORTSYLE’s GEL line-up, they’re incorporated with the brand’s GEL technology, bolstering the soles of the shoes with extra cushioning. (That game-changing detail is highlighted in the sneakers through the use of neon hues like green, hot pink and turquoise.) Whether you’re heading out for an errand or spending the whole day shopping around town, the sneakers will provide you with the ultimate comfort.

In other words, the GEL-MIQRUM sneakers is very much made for today — or everyday, as ASICS SPORTSYLE’s “Engineered For Everyday” campaign suggests. It features KARD, the K-Pop group that, much like the Japanese sneaker label, is doing things differently (and with a dose of cool, of course).

The multitalented foursome appear in series of images that show off how well the new GEL-MIQRUM sneakers marry form and function. As KARD demonstrates, the shoes also have a unisex appeal: they come in three colourways for both genders, namely Glacier Grey/Shocking Orange, Piedmont Grey/Black and Black/White for men, and Vibrant Yellow/Sunrise Red, White/Pure Silver and Black/Hot Pink for women.

Still hesitant to get yourself a pair? We’ll let the sneakers do the talking in the video below.

The GEL-MIQRUM sneakers (S$139) are now available at ASICS stores in Plaza Singapura, Suntec City, Nex, VivoCity, Westgate, Paragon, Velocity, ASICS.COM, Limited Edt stores (Women’s Vault 313@Somerset, Queensway & Peninsula) and selected JD Sports stores.

Header photo credit: ASICS SPORTSTYLE

Pameyla Cambe
Senior Writer
Pameyla Cambe is a fashion and jewellery writer who believes that style and substance shouldn't be mutually exclusive. She makes sense of the world through Gothic novels, horror films and music. Lots of music.