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Balenciaga gives the Hourglass bag a fluffy update that Rihanna would love

Before today, you would have described the Balenciaga Hourglass bag as sleek, sculptural, and maybe even sexy.

None of those words would apply to the latest iteration of the handbag that has just been unveiled by the French luxury brand. To mark China’s upcoming Qixi Festival, Balenciaga has given its cult-favourite handbag an update — a fluffy pink one.

The idea, according to the fashion label, is to remind you of the cuddly stuffed toys that loved ones traditionally gift each other during the festival, which is also known as Chinese Valentine’s Day.

The Balenciaga Hourglass bag will definitely offer some comfort thanks to its new faux fur façade. And sure, it’s a departure from the sophisticated design that creative director Demna Gvasalia debuted back in 2019 and that counted famous fans like Hailey Bieber and Kylie Jenner. But this new version might just attract another celebrity: Rihanna.

Balenciaga Fluffy Hourglass bag Qixi Festival 2021
The Fluffy Hourglass bag. (Photo credit: Balenciaga)

The singer and beauty mogul has been spotted in furry everything, from coats to slides and, most recently, bucket hats. We already know she’s a Balenciaga fan (she made it known with a large fur stole featuring the brand’s logo, how else?), so we won’t be surprised if the bag soon makes an appearance in one of her street style snaps. Perhaps she’ll even take it for a spin on her next date with A$AP Rocky.

Rihanna went viral thanks to her faux fur pink bucket hat back in June. (Photo credit: Backgrid)

If you don’t intend to wait for Rihanna to set the trend, you can now get your hands on the limited-edition Balenciaga Hourglass bag in Singapore. It’s available at the Balenciaga boutique in The Shoppes at Marina Bay Sands, along with the rest of the brand’s Qixi 2021 offerings, such as a fluffy heart-shaped clutch and a fluffy Hourglass Wallet shoulder bag.

Besides the very 2000s shade of baby pink, the fuzzy bags also come in black. We recommend getting both colours to represent the two extreme sides of your personality. Or you can make up your mind by checking out the different bags below.

Balenciaga Fluffy heart clutch bag with strap
Fluffy heart clutch bag with strap (Photo credit: Balenciaga)
Balenciaga Fluffy heart clutch bag with strap
Fluffy heart clutch bag with strap (Photo credit: Balenciaga)
Balenciaga Fluffy Hourglass Wallet on Chain bag
Fluffy Hourglass Wallet on Chain bag (Photo credit: Balenciaga)
Balenciaga Fluffy Hourglass Wallet on Chain bag
Fluffy Hourglass Wallet on Chain bag (Photo credit: Balenciaga)

Header photo credit: Balenciaga

Pameyla Cambe
Senior Writer
Pameyla Cambe is a fashion and jewellery writer who believes that style and substance shouldn't be mutually exclusive. She makes sense of the world through Gothic novels, horror films and music. Lots of music.