If Kanye West and Kim Kardashian are your style icons, you’ll be thrilled to hear that Balmain has opened doors to its first-ever Southeast Asia store here in Singapore. Nestled within one-stop luxe shopping destination The Shoppes at Marina Bay Sands to house a hard-edged confection of ready-to-wear pieces, leather goods and accessories for both men and women, your aspirations to be part of the #BalmainArmy troop won’t sound as far-fetched anymore.
The newly minted boutique takes its cue from the brand’s historic couture house, which is set in a former aristocratic townhouse at 44 Rue François 1er in Paris. It was there that the young founder Pierre Balmain first ran his couture business with a 24-person team.
In 2009, architect and decorator Joseph Dirand masterfully modernised the maison de couture. Marrying the brand’s opulent past with the sizzling glamour current creative director Olivier Rousteing has introduced, Dirand transformed the private residence into Balmain’s sumptuous Paris flagship of which Rihanna and Victoria Beckham love to frequent.
You won’t be needing a 13-hour red-eye flight for a glimpse of the storied lair anytime soon. Stepping into the Singapore store is not dissimilar to doing so at the renovated 44 Rue François townhouse: The homely intimate space is sprawled with the same golden accents, classic ’40s French furnishings and 18th-century Versailles parquet flooring. The walls and ceiling are made to closely resemble the moulded profusion of elaborate geometric details, with contemporary elements injected through marble displays and mirrored shelvings.
Gael Hornebeck, general manager of Balmain Asia, believes inaugurating Singapore as the label’s Southeast Asia debut was an inevitable move: “As a global fashion house, it was an obvious decision for us to debut our first Southeast Asian standalone store in cosmopolitan Singapore. The country is known as the fashion hub of the region, and we are excited to continue strengthening our brand presence and accessibility to our fans and the style-conscious internationally.”