Japan is a place full of emerging talents, especially in the fashion department. Despite being known for the variety of subcultures, styles and popularity, a lot of interesting brands still remain unknown. As many would know, Japan can be an exclusive country and it takes a local to bring you deep into their side of their fashion world. So we spoke to a handful of Japanese fashion insiders to let us in on where to shop for a couple of underground indie designers in Tokyo.

 

Wall (原宿, Harajuku)

 

View this post on Instagram

 

A post shared by WALL (@wall_harajuku) on


Wall is housed in Japanese retail powerhouse Laforet that is located in central Harajuku. Despite being situated in the popular district of Tokyo, Wall is home to many independent Japanese designers and brands such as Mikio Sakabe, Jenny Fax, Bodysong and Todo Kotohayokozawa. Their fashion forward selection in store is full of experimental fabrications made into wearable silhouettes. Once in a while the store will also play host to exclusive overseas brands for pop-up events. So swing by for some quirky designer pieces or statement wear if you’re in the area.

Fashion selection at Wall, featuring fashion looks from Miyao, Bodysong and Sirloin
The selection at Wall, featuring fashion looks from Miyao, Bodysong and Sirloin (Photo credit: Wall)

Explore more from Wall here.

 

Hayatochiri (高円寺, Koenji)

 

View this post on Instagram

 

A post shared by hayatochirikitakore (@hayatochirikitakore) on


Hidden away in the back streets of Koenji, Hayatochiri plays a huge role in nurturing and pushing new indie designers in Tokyo. Its store is filled with DIY artwear layers and innovative costume looks made out of foam, neon plastics and even plush toys. Some of the indie brands exclusive to the space are Kanehiro, Healthy, Algorithm, including one-of-the-kind in-house remake fashion that are handmade by the founder of the store, Goto. Hayatochiri is also a hot spot for Japanese fashion stylists and celebrities to get their creative ensemble from.

Fashion selection from Hayatochiri, featuring fashion looks from Healthy and Kanehiro
The selection at Hayatochiri, featuring fashion looks from Healthy and Kanehiro (Photo credit: Hayatochiri)

Explore more from Hayatochiri here.

 

The Four Eyed (歌舞伎町, Kabukicho)

 

View this post on Instagram

 

A post shared by THE FOUR-EYED (@the_foureyed) on


The Four Eyed is the newest kid on the block opened by Keisuke Fujita, a photographer who used to photograph for Fruits and Tune magazine before opening this retail store. The mix here consists of the coolest international labels as well as indie fashion brands from Japan.  Keisuke’s long term aim in opening this retail store is to use it as a platform to bring creatives from different backgrounds to form communities as well as inspire collaborations from within.

Fashion selection from The Four Eyed, featuring editorial looks from their store selection
Fashion selection from The Four Eyed, featuring editorial looks from their store selection (Photo credit: The Four Eyed)

Explore more from The Four Eyed here.

 

Haruno (渋谷, Shibuya)

 

View this post on Instagram

 

A post shared by 初流乃 HARUNO -CLOTHING SHOP- (@harunoshibuya) on


Haruno is an independent retail boutique that prides itself with highly elaborate customised fashion garments. The store takes huge style inspiration from great designers such as Vivienne Westwood, Rei Kawakubo and the Antwerp 6. Their curated fashion picks consist of ethnic textiles and trims, deconstructed forms and grunge elements. Apart from the underground Japanese labels, you would be able to get your hands on some archival pieces from Yohji Yamamoto, Alexander McQueen, Walter Van Beirendonck and Comme Des Garçons. For an investment, go for their signature custom embellished and patched outerwear.

Fashion selection from Haruno, featuring fashion looks from their custom selection
Fashion selection from Haruno, featuring fashion looks from their custom selection (Photo credit: Haruno)

Explore more from Haruno here.

 

Anton (下北沢, Shimokitazawa)

 

View this post on Instagram

 

A post shared by USED SELECT SHOP ANTON (@anton_shimokitazawa) on


This indie fashion boutique has an interesting way of welcoming their customers. Along your way up to the store, there is usually an art installation outside the walkway leading to the store. Most of the time, the set up is made out of mannequin hand sculptures and eerie looking dolls — a space that is definitely not for the faint hearted. If you survive the entrance, you’ll be treated with some really rare finds, like archive pieces from indie designers in Tokyo such as Balmung, Doublet, Runurunu and Nozomi Ishiguro. Their selection is filled with oversized indie designer pieces and avant-garde layers.

Fashion selection from Anton, featuring fashion looks from archive Balmung and Nozomi Ishiguro
Fashion selection from Anton, featuring fashion looks from archive Balmung and Nozomi Ishiguro (Photo credit: Anton)

Explore more of Anton here.

Josiah Chua
Fashion Director
Josiah is the Fashion Director in charge of styling shoots and writing the fashion pages. On his days off, he locks himself at home designing and sewing up a collection in preparation for his label's runway debut.