While Men’s Fashion Week is entering its last city next week, New York Fashion Week (Women’s) is slated to kick off in February 2017.
With co-ed fashion shows on the rise, and designers making use of social media platforms to showcase their collections, we can’t say that we’re surprised at the news that some brands are pulling out of the upcoming New York Fashion Week. While DKNY and Hugo Boss will reportedly sit out on their usual New York showings, others are showing in Los Angeles instead.
Here’s a quick rundown of what’s going on:
Following the exits of its co-creative directors, Dao-Yi Chow and Maxwell Osborne, in December 2016, DKNY has been lying low. A vast contrast to its dramatic Spring 2017 runway show which involved an army of jumpsuit-clad models, the American brand has announced that they will not be showing at New York Fashion Week in February. They will be holding showroom appointments instead.
Usually filled with celebrities in its front row seats, Hugo Boss is reportedly sitting out on New York Fashion Week this season due to restructuring. As British Vogue reports, the brand, now headed by Jason Wu, is taking “strategic steps to orient its creation, marketing and communication activities more pointedly towards menswear”.
The designer not only opted for the “see now, buy now” concept last year, he also pushed his Autumn/ Winter 2016 presentation (of menswear and womenswear, combined) to September 2016 to align with the retail calendar. This season, the brand has announced that they will be showing in Los Angeles instead of New York.
Following its fun fair-themed show in September, led by the brand’s favourite girl, Gigi Hadid, Tommy Hilfiger will be moving its presentation from New York to Los Angeles this February. Hilfiger, which has also adopted the “see now, buy now” concept will show in Venice Beach in Los Angeles. “The casual, cool, chic look that is leading the fashion world this season was born and bred in L.A., and I knew this show would feel at home on Venice Beach,” the designer told WWD.
It looks like L.A. is about to take over New York as a fashion city. New York based designer, Rachel Comey, has announced that she will be showing in Los Angeles on 7th February at Haser Wirth & Shimmel, an art gallery which was a former flour mill and a late 19-century bank building. The designer presented her Spring 2017 collection in September 2016 on the streets on New York, which involved a couple of social influencers amongst models.
Rebecca Minkoff, who also took her collection to the streets last season, will be taking her upcoming presentation to the City of Angels. She is working with popular shopping destination, The Grove, on consumer experiences with retailers located at the outdoor mall.
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