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Kendall Jenner, Bella and Gigi Hadid star in the new Burberry campaign

Riccardo Tisci knows how to pick a star model. Or three, like he did for Burberry’s Spring/Summer 2020 campaign featuring the modern-day supermodel trifecta of Kendall Jenner, Bella and Gigi Hadid.

Shot by the equally iconic photography duo Inez and Vinoodh, it marks the first time that Kendall and Bella are fronting a campaign for the British fashion brand. Gigi had previously been the face of Burberry’s Monogram collection, but all three walked the brand’s S/S 2020 runway show last September. (Remember when Kendall went blonde for a hot second?)

Kendall Jenner in the Burberry S/S 2020 campaign (Photo credit: Burberry)
Kendall Jenner in the Burberry S/S 2020 campaign (Photo credit: Burberry)

The campaign’s ensemble cast was cherry-picked by Tisci himself, who became Burberry’s Chief Creative Officer in 2018. “The campaign feels like the beginning and I wanted to celebrate the men and women who represent Burberry – some who have been a long-standing part of my career and others who have started this Burberry journey with me,” explained the designer.

Other faces who star in the campaign, aligning with Tisci’s vision for the fashion house, are Chinese model He Cong, Danish newcomer Mona Tougaard and model veteran Freja Beha Erichsen, who gives the campaign a dose of androgynous cool while sporting a Burberry trench coat.

Speaking of, the collection was just as much of a highlight as the campaign’s stellar cast. Burberry’s tailoring and evening wear pieces were in the spotlight, as well as star accessories from the brand’s S/S2020 collection: the TB bag, as seen on Kendall; the Pocket bag, shown in various sizes; and the new, quilted Lola bag, which is worn by Bella.

Burberry’s campaign is probably the most star-studded one of S/S 2020 — and that’s saying something, considering that fashion brands have featured everyone from Jennifer Lopez to Mahershala Ali this season. But Tisci’s helm at Burberry is not known for restraint, after all; the brand’s runway shows often feature over a hundred looks, all the better to spell out Tisci’s diverse vision for the brand. Still, this campaign does a pretty good job of it on its own.

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Pameyla Cambe

Senior Writer

Pameyla Cambe is a fashion and jewellery writer who believes that style and substance shouldn't be mutually exclusive. She makes sense of the world through Gothic novels, horror films and music. Lots of music.

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