“I am one, I am many, I love every one of me,” is the tagline for the new CK ONE campaign, and let’s get real: that’s a pretty apt phrase for a brand in 2020.
CK ONE is making its debut with jeans and underwear, all of which embody Calvin Klein’s simple, timeless style. For the Asia leg of the campaign, the brand has enlisted two prominent Asian stars as the campaign ambassadors: K-pop artiste HyunA and rapper Lil Ghost.
HyunA models the underwear for the line, all of which feature Calvin Klein’s signature appeal of clean lines with no frills (both literally and figuratively). Staple colours like black, red, grey and white join all-over monogram logos and graphic prints, like a muted leopard or repeating roses. All are perfect for day-to-day wear and as comfortable as they are stylish, with cotton and microfibre being stable materials.
As for the jeans, Lil Ghost channels the freedom of self-expression in CK ONE apparel, be it camo prints, T-shirts with colour-blocked “CK” logos, graphic hoodies, and timeless denim silhouettes ranging from jeans in different cuts to shorts.
For casual wear, both inside and out, we’re definitely turning to CK ONE this season.
The collection is now available at www.calvinklein.com/sg.
All images credited to Calvin Klein.